Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Homepage SEO optimization
-
Hello,
I’m almost ready to lunch my new website https://thetravelhoop.com , I just need to create the content of the product page and put all the images.
I would like to know what you think in terms of SEO of the home page (is the content that I want to rank the most).
My doubt is that since it is a landing page, there is not a lot of
text but mostly <h>. It’s not a styling decision of course (I know is bad practice) but mostly because they are supposed to be title/headings.</h>
Do you think I’m doing something wrong, or do you have any suggestions?
Thank you,
Daniele
-
The home page of your website deserves your attention for a number of different reasons.
Even if they land on any other pages of your website, it is frequently the first page that users see and it is also one of the pages that users will visit.
They will visit your landing page to figure out more about your blog or business.
SEO-wise, this is very important because it gives Google a big clue about what the website is all about.
Read full blog here: https://www.inbound.blog/on-page-optimization/
I am sure it would help you to understand the complete concept.
-
@danielecelsa
Hi,I am doing Off Page SEO for my client's website, but after starting it, I realized that it needs some work on On Page too. Here is it's name. You may share your any Freelance profile if you know anyone.
-
Hi Daniel,
you should use your main keyword and its different variations very carefully, also mention your city name if you are trying to rank locally. making anchors on different variations of keywords and city names and linking them with other pages of the website will also help you. you can get an idea here on my website. https://breslik.com/
-
How can I optimise my seo on depressionals I'm looking forward an answer.
-
- I would recommend you to work on your website UX/UI, You should consider user experience and user's intent. It will help you a lot in ranking. I improved mine by following the MOZ tips at https://pakistanforces.com/. I would definitely recommend this.
-
I would suggest your website should be optimized in a way that users can easily find solution to their problems, like there is a website https://lovingdollbeauty.com I am working on seo for this website, but we are improving the website slowly, the home page should be designed professionally, we will implement many things in future as well, I will post those things later.
-
I would suggest you improve your UX/UI, It's all. It's going to help you a lot in ranking. i improved mine at https://tnandla.com/ I also followed Moz tips and attempted on it.
-
Hi,
thanks for your reply.
Did you take a look at my website https://thetravelhoop.com ?
I sell professional hula hoop and, on the homepage, as you can see I talk all the time about that.
The only thing is that where you now see butterfly pictures, I’ll put hula hoop images.About my first question in the first post, do you think I’m doing something wrong, or do you have any suggestions?
My question is not generic, is really specific about the use of andThanks a lot,
Daniele -
Hi Daniele,
I think your homepage should have some text that describes what the website is about and what services/products do you offer. A great place to get ideas would be for you to see the top ranking websites for the keywords you want to rank for. Take a look at their homepages, what kind of content they've put up and how they broke down their homepage. That should give you a few solid ideas to build on.
Hope that helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is NitroPack plugin Black Hat SEO for speed optimization
We are getting ready to launch our redesigned WP site and were considering using NitroPack performance optimization plugin, until some of our developers started ringing the alarm. Here is what some in the SEO community are saying about the tool. The rendering of the website made with the NitroPack plugin in the Page Metric Test Tools is based entirely on the inline CSS and JS in the HTML file without taking into account additional numerous CSS or JS files loaded on the page. As a result, the final metric score does not include CSS and JavaScript files evaluation and parsing. So what they are saying is that a lot of websites with the NitroPack plugin never become interactive in the Page Metric Tools because all interactivity is derived from JavaScript and CSS execution. So, their "Time to Interactive" and "Speed Index" should be reported as equal to infinity. Would Google consider this Black Hat SEO and start serving manual actions to sites using NitroPack? We are not ready to lose our hard-earned Google ranking. Please, let me know your thoughts on the plugin. Is it simply JS and CSS "lazy loading" that magically offers the first real-world implementation that works magic and yields fantastic results, or is it truly a Black Hat attempt at cheating Google PageSpeed Insights numbers? Thank you!
On-Page Optimization | | opiates0 -
OnPage SEO
I am about to start my website http://i-love-skiing.com/. I would like to know what OnPage ranking factors should I consider while launching or building my website. I want to rank higher on search results.
On-Page Optimization | | TheresaWoods0 -
How Do SSL Certificates Affect On SEO?
Does really a SSL certificate affect on SEO? How? Why? According to my hosting provider (ganje.host), "https" improves SEO! As I know, It decreases speed. So how does it improve SEO when my speed is slower than before?
On-Page Optimization | | MirzaeeMustafa0 -
SEO audit on a beta site
HI there, Is there much point conducting an SEO site audit on a site that has not yet launched and is protected behind a login? Presumably none of the usual SEO tools (Moz, Screaming Frog etc) can crawl this site becuase it is all locked behind a login. Would it be better to launch it and then do a site audit? Thanks
On-Page Optimization | | CosiCrawley0 -
SEO Optimization for Sales Page
Hi, I am new to eCommerce. Traditionally I have run a couple of semi-successful websites relying largely on Adsense revenue and affiliate income. So I have a bit of experience with on page and off page SEO. This time around I am creating a membership site and also sell eBooks as bundles that non members can buy. My question is, should I SEO optimize the sales page for my eBook or use another content page that links to the sales page. For example, if I am selling an ebook on Dog Training and targeting the main KW "Dog Training Tips", should my sales page be optimized for "Dog Training Tips"? The reason I ask is because typically Sales pages do not provide a lot of useful information but are more geared around selling the product. The other option would be to create a helpful information page targeted for "Dog Training Tips" and lead users to my sales page through contextual links, banners, popups (I hate popups), etc. This would be the approach for the other LSI keywords anyways. Any thought would be appreciated.
On-Page Optimization | | dwautism0 -
URL Path. What is better for SEO
Hello Moz people, Is it better for SEO to have a URL path like this: flowersite.com/anniversary_flowers/dozen_roses OR flowersite.com/dozen_roses Is it better to have the full trail of pages in the URL?
On-Page Optimization | | CKerr0 -
Using Escaped Fragments with SEO
Our e-commerce platform is in the process of changing to what we call app based stores (essentially running in a browser as single page web-app) With these new stores they are being built in HTML 5 and using escaped fragments.
On-Page Optimization | | marketing_zoovy.com
Currently merchants are usually running 2 stores until we launch to app site at 100%. My questions are really concerning the app stores which right now show on a subdomain but will essentially take over the primary domain. Here is an example:
app.tikimater.com and app.sportsworld.com Since I am not a developer, I'm really having a hard time understanding the escaped fragments. I'm using this but https://developers.google.com/webmasters/ajax-crawling/docs/getting-started I'm not sure what my actual urls should look like and what the canonical should be set to. Right now they have been removed but previously they had http:app.tikimaster.com#!v=1 Also, and how I should be setting up my meta information for Google so 1) pages are indexed timely 2) pages are indexed with the correct information. I am still setting the meta titles and descriptions but in some instances Google uses other info. With the new platform we are moving away from on page content (written paragraphs) but category pages would have related products embedded. Should I still be pushing to have some type of intro text, since it would solely be for SEO and not the shoppers experience. All product pages have content (product description etc) Thank you for any advice0 -
Target keywords on homepage or sub page?
Is it better to target main keywords on a site's homepage, or in a sub page. I would usually assume the homepage, but if the domain for the homepage doesn't include the keyword is it better to have a sub page with an exact match URL? For example we target the keyword "abc123" Is it better to optimise the homepage: brandname.com Or create a page to target it: brandname.com/abc123/ And leave the homepage to target brand keywords, but link to the "abc123" page. Whats the best option?
On-Page Optimization | | timscullin0