• seohunters9

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. Artificial Intelligence in Digital Marketing

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Artificial Intelligence in Digital Marketing

        Intermediate & Advanced SEO
        9
        10
        3007
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • inventateq
          inventateq last edited by

          I keep on hear that Artificial Intelligence in Digital Marketing is the future in coming years but i would like to know what does it mean exactly , if i want to become expert in Artificial Intelligence in Digital Marketing then what should i learn or practice? can some send me some reference guides.

          1 Reply Last reply Reply Quote 0
          • ashrii
            ashrii last edited by

            Artificial Intelligence (AI) has revolutionized the digital marketing landscape, empowering marketers with advanced tools and capabilities to enhance targeting, personalization, automation, and optimization. Here's how AI is transforming various aspects of digital marketing:

            Data Analysis and Insights: AI-driven tools can analyze vast amounts of data in real time, providing valuable insights into customer behavior, preferences, and trends. This data analysis enables marketers to make data-driven decisions, identify opportunities, and optimize campaigns for better results.

            Personalization: AI algorithms can analyze customer data to create personalized experiences across various touchpoints, including websites, emails, and advertisements. By delivering relevant content and offers tailored to each individual's interests and preferences, marketers can improve engagement, conversion rates, and customer loyalty.

            Predictive Analytics: AI-powered predictive analytics tools can forecast future trends, customer behavior, and campaign performance with a high degree of accuracy. This enables marketers to anticipate market shifts, identify potential opportunities, and optimize marketing strategies accordingly.

            Content Creation and Curation: AI technologies such as natural language processing (NLP) and machine learning can generate and curate content automatically. This includes writing product descriptions, blog posts, social media updates, and even personalized email campaigns, saving time and resources for marketers.

            Chatbots and Virtual Assistants: AI-driven chatbots and virtual assistants can interact with customers in real-time, answering questions, providing product recommendations, and assisting with purchases. By automating customer support and engagement, businesses can improve customer satisfaction and streamline the sales process.

            Optimized Ad Targeting: AI algorithms can analyze user behavior and demographics to optimize ad targeting and placement. By serving ads to the most relevant audiences at the right time and on the most effective channels, marketers can increase ad performance and ROI.

            Marketing Automation: AI-powered marketing automation platforms can streamline repetitive tasks, such as email marketing, lead nurturing, and campaign management. This frees up time for marketers to focus on strategy and creative tasks while improving efficiency and scalability.

            Dynamic Pricing: AI algorithms can analyze market conditions, competitor pricing, and customer data to dynamically adjust pricing in real-time. This allows businesses to optimize pricing strategies for maximum profitability while remaining competitive in the market.

            Sentiment Analysis: AI-driven sentiment analysis tools can monitor social media mentions, reviews, and customer feedback to gauge public sentiment towards a brand or product. This enables marketers to identify trends, address customer concerns, and manage brand reputation effectively.

            Performance Optimization: AI algorithms can continuously optimize marketing campaigns based on real-time data and insights. This includes adjusting targeting parameters, budget allocation, ad creatives, and messaging to maximize performance and ROI.

            1 Reply Last reply Reply Quote 0
            • Bhavana1
              Bhavana1 last edited by

              Artificial intelligence (AI) is rapidly changing the landscape of digital marketing. AI-powered tools are being used to automate tasks, personalize experiences, and target audiences more effectively.

              Here are some of the ways that AI is being used in digital marketing:

              Automating tasks: AI can automate tasks such as keyword research, social media scheduling, and email marketing. This frees up time for marketers to focus on more strategic tasks.
              Personalizing experiences: AI can be used to personalize the customer experience across different channels. For example, AI can be used to recommend products to customers based on their past purchases or interests.
              Targeting audiences: AI can be used to target audiences more effectively. For example, AI can be used to identify customers who are likely to be interested in a particular product or service.
              Generating creative content: AI can be used to generate creative content such as blog posts, social media posts, and email campaigns. This can help marketers to create more engaging and effective content.
              Analyzing data: AI can be used to analyze data to identify trends and patterns. This information can be used to improve marketing campaigns and make better decisions.
              AI is still a relatively new technology in digital marketing, but it is rapidly gaining momentum. As AI continues to develop, it is likely to have an even greater impact on the way that digital marketing is done. For more such tips, visit, https://mymakedesigns.com/

              1 Reply Last reply Reply Quote 0
              • manukutti
                manukutti Banned last edited by

                Data science course with placements
                we provide classroom training on IBM certified Data Science at hyderabad for the individuals who believe hand-held training. We teach as per the Indian Standard Time (IST) with In-depth practical Knowledge on each topic in classroom training, 80 – 90 Hrs of Real-time practical training classes. There are different slots available on weekends or weekdays according to your choices.

                1 Reply Last reply Reply Quote 0
                • impower-solutions
                  impower-solutions last edited by

                  That's amazing. We are looking forward to applying Artificial Intelligence to our health portal. https://www.liverphil.org/contact-us/

                  Is it possible?

                  1 Reply Last reply Reply Quote 0
                  • Saadtahir0900
                    Saadtahir0900 last edited by

                    Artificial intelligence is stated to be indispensable in future digital products, especially in the field of digital marketing at canadaprimemarketing.com. From the movie "The Matrix" to Google's artificial intelligence, from Siri's humor and intelligence to Tesla's driverless car, more and more companies are implementing artificial intelligence in digital marketing for their businesses. Artificial intelligence is changing the future of digital marketing.

                    1 Reply Last reply Reply Quote 0
                    • rbgbcidbak
                      rbgbcidbak last edited by

                      AI is meh for food creation and marketing. For others, "AI will change everything," just over and over. It is dull and soft to offer a superior customer experience with the use of artificial intelligence. This would be great if you were new to marketing. Adobes head of AI wrote the book Superhuman Invention: Transforming Industries With Artificial Intelligence, and he reportedly co-wrote it with the AI that controls much of the book. That is not bad, but he should only quit and make things work for him if he could have the AI do so. Using digital marketing strategies how AI is used and competitive advantage retained is good. Okay, that's very important.

                      1 Reply Last reply Reply Quote 0
                      • inventateq
                        inventateq last edited by

                        I look forward to read ur book

                        1 Reply Last reply Reply Quote 1
                        • Deepmindbranding
                          Deepmindbranding last edited by

                          My book is coming out in 2 months. I will let you know when it is available...

                          http://deepmind.academy/images/3d.jpg

                          3d.jpg

                          1 Reply Last reply Reply Quote 0
                          • Martijn_Scheijbeler
                            Martijn_Scheijbeler last edited by

                            I must admit, you did a great job hiding the anchor text in this post 😉

                            1 Reply Last reply Reply Quote 1
                            • 1 / 1
                            • First post
                              Last post

                            Browse Questions

                            Explore more categories

                            • Moz Tools

                              Chat with the community about the Moz tools.

                            • SEO Tactics

                              Discuss the SEO process with fellow marketers

                            • Community

                              Discuss industry events, jobs, and news!

                            • Digital Marketing

                              Chat about tactics outside of SEO

                            • Research & Trends

                              Dive into research and trends in the search industry.

                            • Support

                              Connect on product support and feature requests.

                            • See all categories

                            Related Questions

                            • peteboyd

                              Law Firm Website Completely Switching Marketing Focus - How to Best Handle

                              Hi Moz Community, Thanks in advance for the help! We have a law firm client interested in fully switching their SEO marketing from Criminal Defense to Personal Injury. Our client no longer wants any business for Criminal Defense cases. Background Info: The website for the last 10 years has focused on Criminal Defense (and ranks well). Over the last couple of years we have introduced Personal Injury content on the website and achieved some decent rankings as well. In order to make the website less relevant for Criminal Defense, it had crossed our minds to de-index these specific Criminal Defense pages but still leave them present on the website. Question:  Would you recommend de-indexing all of the pages at once or done in a gradual manner? Our concern it that doing it all at once could affect the overall domain's authority more sharply and harm rankings for any other keywords not involving Criminal Defense.

                              Intermediate & Advanced SEO | | peteboyd
                              1
                            • DmitriiK

                              Optimization for "Search by Photos" feature

                              Howdy, fellow mozzers, Does anyone know what affects a given company photos show up in the "Search by Photos" section? I can't find any decent info.. Here is the link to SEL, describing the feature (not even google themselves seem to have an announcement about it). https://searchengineland.com/google-showing-mobile-search-by-photos-option-in-selected-local-verticals-323237 Thanks in advance!

                              Intermediate & Advanced SEO | | DmitriiK
                              2
                            • Citimarine

                              Why isn't our complete meta title showing up in the Google SERPS? (cut off half way)

                              We carry a product line, cutless bearings (for use on boats). For instance, we have one, called the Able, that has the following meta title (and searched by View Page Source to confirm): BOOT 1-3/8" x 2-3/8" x 5-1/2" Johnson Cutless Bearing | BOOT Cutlass However, if I search for it on on Google by part number or name (boot cutless bearing, boot cutlass bearing), the meta title comes back with whole first part chopped off, only showing this : "x 5-1/2" Johnson Cutless Bearing | BOOT Cutlass - Citimarine ..." Any idea why? Here's the url if it will hopefully help: https://citimarinestore.com/en/metallic-inches/156-boot-johnson-cutless-bearing-870352103.html All the products in the category are doing the same. Thanks!

                              Intermediate & Advanced SEO | | Citimarine
                              0
                            • Pank0077

                              Website ranking stuck on 2nd page of google. How to bring it in top 10 position??

                              Hi I am working on a site indianhomeappliances.in that for search terms such as 'best washing machine in india' appears near the top of the 2nd page of Googl for url https://indianhomeappliances.in/best-washing-machine-in-india/ When looking at what is listed on the 1st page for 'best washing machine in india' I would appreciate any advice/guidance on what else could be done to give the site a final push to get on the 1st page of search results. I have made more than 60 backlinks along with sites from competitor analysis via moz for this page Looking at the sites that are on the 1st page I cant understand why many of them are ranking higher than me? Any insight and plan of attack would be most appreciated from any  search experts on the forum. My website is 2.5 months old. Many Thanks

                              Intermediate & Advanced SEO | | Pank0077
                              0
                            • mozentution

                              How to get back links with higher rank ?

                              Hi All , These days I am finding new ways of creating back links.  Could any one tell me how to get backlinks with higher DA ?

                              Intermediate & Advanced SEO | | mozentution
                              2
                            • ds9.tech

                              Ogranization Schema/Microformat for a content/brand website | Travel

                              Hi, One of our clients have a website specific to a place, for eg. California Tourism in which they publish local information related to tourism, blogs & other useful content. I want to understand how useful is to publish Organization Schema on such website mentioning the actual Organization, which in this case is a Travel Agency? Or any other schema would fit in for such websites?

                              Intermediate & Advanced SEO | | ds9.tech
                              0
                            • justin-brock

                              Distilled U or Market Motive? Need recommendations for self-paced, advanced SEO training courses.

                              I'd like to get some recommendations on self-paced SEO courses. They need to be online, and they need to be rather advanced. Moz has perks for both Distilled U and Market Motive. Has anyone gone through these? What are the differences in format, content, etc.?

                              Intermediate & Advanced SEO | | justin-brock
                              0
                            • Creode

                              Duplicate content on ecommerce sites

                              duplicate content

                              I just want to confirm something about duplicate content. On an eCommerce site, if the meta-titles, meta-descriptions and product descriptions are all unique, yet a big chunk at the bottom (featuring "why buy with us" etc) is copied across all product pages, would each page be penalised, or not indexed, for duplicate content? Does the whole page need to be a duplicate to be worried about this, or would this large chunk of text, bigger than the product description, have an effect on the page. If this would be a problem, what are some ways around it? Because the content is quite powerful, and is relavent to all products... Cheers,

                              Intermediate & Advanced SEO | | Creode
                              0

                            Get started with Moz Pro!

                            Unlock the power of advanced SEO tools and data-driven insights.

                            Start my free trial
                            Products
                            • Moz Pro
                            • Moz Local
                            • Moz API
                            • Moz Data
                            • STAT
                            • Product Updates
                            Moz Solutions
                            • SMB Solutions
                            • Agency Solutions
                            • Enterprise Solutions
                            • Digital Marketers
                            Free SEO Tools
                            • Domain Authority Checker
                            • Link Explorer
                            • Keyword Explorer
                            • Competitive Research
                            • Brand Authority Checker
                            • Local Citation Checker
                            • MozBar Extension
                            • MozCast
                            Resources
                            • Blog
                            • SEO Learning Center
                            • Help Hub
                            • Beginner's Guide to SEO
                            • How-to Guides
                            • Moz Academy
                            • API Docs
                            About Moz
                            • About
                            • Team
                            • Careers
                            • Contact
                            Why Moz
                            • Case Studies
                            • Testimonials
                            Get Involved
                            • Become an Affiliate
                            • MozCon
                            • Webinars
                            • Practical Marketer Series
                            • MozPod
                            Connect with us

                            Contact the Help team

                            Join our newsletter
                            Moz logo
                            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                            • Accessibility
                            • Terms of Use
                            • Privacy

                            Looks like your connection to Moz was lost, please wait while we try to reconnect.