GMB Account Fallen Off Rankings in past 24 hours

[danieldaher]

My map pack presence has fallen off the face of the earth over the last 24 hours. My location The Escape Game Chicago was top 3 yesterday for 'escape room chicago' and now they only show up when searching for the exact brand name.

What's weirder is I still rank #1 organically for that keyword.I have looked through the account, nothing seems to be totally amiss. Google has not notified me of any issues or penalties. I have no clue what happened.Can anyone point me in the right direction or provide some insight as to how I can recover my ranking?

[MiriamEllis]

Thank you for bringing your question to the forum, Daniel. Likely, what you will need to do is a full competitive audit (for which you can find some guidance here: https://a-moz.groupbuyseo.org/blog/basic-local-competitive-audit) to discover why your business is being outranked by a competitor.  My glance at this here in the forum can't replace an audit, but I will take a look and jot down some notes about what I see.

1. You mention that you were previously in the 3 pack for "escape room Chicago" but on March 10, you dropped. Looking from my location on the West Coast on March 16, I see you are at position #10 in Google's local finder (the mapped results you see when you click on the 3-pack for more info). So, you haven't disappeared altogether, but you have definitely fallen at least 7 spots since you last enjoyed your 3 pack ranking. When you search from your location at the place of business, what position are you seeing yourself in today?

2. Your review count is many times greater than that of any competitor, with the exception of Fox in a Box also having over 1,000 reviews.  You currently have 1,399 reviews vs. the top competitor for this search term, Escape House, which has 95.  Pardon the frank question, but are you certain you haven't done anything to violate Google's review guidelines in a way that might have prejudiced them against your listing? This would include incentivizing reviews in any way for your business, having employees review your business, etc. The advantage should be to you here, in your far greater number of reviews, but when the total number of reviews is so much greater than most of the rest of the field, it's important to be sure guidelines are being adhered to.

3. Your overall star rating of 4.9 is .1 greater than Escape House's 4.8. Advantage to you.

4. Your categories are the same as your top competitor's. No difference there.

5.  Your competitor has written Google posts in the past. None are showing for you. Advantage to them.

6. You are doing a much better job responding to reviews than your top competitor is. Advantage to you.

7. What is going on with your business being located next door to two other escape businesses? Do you have a relationship with Escape House or Safe House? What is the scenario here?

8. In terms of business names, the name on your street signage as seen via Google Street View does not match what you have called your business in your GMB listing. Your street sign reads: The Escape Game. Your GMB listing is titled: The Escape Game Chicago. Adding extra keywords to your listing title is considered spam. Meanwhile, Escape House does not have extra keywords in their name. Technically, because Google's algorithm is still rewarding business name spammers, the advantage in this could be to you, but on the other hand, it could be possible that your business name was reported to Google and they are docking you for this.

9. The MozCast reported a bit of heavy weather on March 9th which could have included a shakeup in your pack. Local Rank Flux also reported a "hot" day on the 9th (see https://www.localsearchforum.com/threads/sudden-gmb-ranking-drop-for-all-keywords.55923/).

So, these are some things I'm seeing at a glance. I would recommend that you follow through with a complete audit between yourself and the business ranking #1. And those questions regarding your reviews, your business name, and the geographic scenario regarding your business and the 2 competitors being next door to one another deserve a closer look. You aren't being impacted by the Possum filter, from what I can see, because you are present on the map despite your close proximity to the two other competitors, but you are in a densely competitive area, for sure.

Please, feel free to come back with answer to the questions I've asked or with further questions of your own.