Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Has anyone ever tested to see if having an ads.txt file provided any SEO lift?
-
I know that the ads.txt system is designed to prevent ad fraud and technically has nothing to do with search.
That said, the presence of such a file would seem to be an indicator of overall site quality because it would show that a site owner wants to participate in a fraud-free system.
Has anyone ever tested that? If so, they don't seem to have published their results. Maybe it's a secret weapon that some pros are using and not sharing?
-
Martijn,
I shouldn't have called it a "secret weapon" because an ads.txt file is public.
My question is really that given that Google looks at everything, it would be surprising if the search algos didn't check to see if there's an ads.txt file on the site, and give that some weight.
Anyone else looked at this or tested it?
-
Hi Scott, Interesting line of thought I must say, but unfortunately ads.txt is not a factor as there are also tons of sites out there that don't participate at all in using ads or anything of that nature that then immediately would be facing negative consequences of not using this file. I've worked for some sites that had this file up but first of all: the change that you make would be so small to dedicate just to that file that it would never ever be able to call itself a secret weapon in my opinion.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do things like using labels on an element that is not a form input affect how google sees us in regards to accessibility?
Do things like using labels on an element that is not a form input affect how google sees us? It's an accessibility error that our devs have made - using a label element because it looks good, not because it's an actual label on a form field. Just wondering how that affects accessibility in Google's eyes.
Web Design | | GregLB0 -
Website rankings drop significantly after moving to new hosting provider
My website - www.isacleanse.co.nz has dropped from being top10 rankings for all of my keywords to not even being in top 50 after just checking now. It used to be hosted on: www.1stdomains.nz
Web Design | | IsaCleanse
It got migrated to Sitground servers about a month ago See attached screenshot - would moving hosting provider cause such a huge drop? Or would there be anything else I should be looking at ? J2ahi0 -
Prismic.io CMS and SEO?
Looking for community feedback: Some of our In house developers want to use Prismic.io over Wordpress for it's alleged ease of organizing and "deploying" content. It's essentially a repository for content from which you make API calls to. It's a rather new platform. There a few posts in Quora around SEO but looking to see if anyone has had experience with platform. My concern is around page load times, excessive server requests, and content viewed as code. Any thoughts/ experiences would be much appreciated!
Web Design | | ArcherMalmo0 -
How to optimize SEO value of links in a calendar
Hi All- I am building a website about outdoor activities (cycling, kayaking, hiking, etc.). The site will most likely be built with either Joomla or Wordpress. A key piece of the site will be a calendar of upcoming events. The calendar will list the basic attributes of each event like date, time and location. However if an event has a webpage of it's own I will also include a link to that page in the details of the event. My question is: How can I create a calendar that will capitalize on the SEO value of the links included in the event descriptions? I've noticed many similar sites put events into a Google calendar and then embed the Google calendar into their webpage. In that situation would Google even see any external links included in the descriptions of the events? Thanks in advance for any input. -Chris
Web Design | | 1968Rouleur0 -
Best SEO practice - Umbrella brand with several domains
Hi, we have several blogs and comparison sites on specific topics. All the domains rank on top positions in very competitive niche markets. We think that we can get more profit out of the domains when we put them under an umbrella brand. Customers that visit domain A can then also find products easily on domain B. We see this for example on health.com, with several brands in the top. To maintain or improve our rankings i'm looking for specific information for the link structure. For example, is it better to have the 'about us'/rel=author on each domain, with contributors on that specific domain or is it better to have them all in the (umbrella) brand domain. At the moment we have the structure like this: domainA.com, domainA.com/blog, domainA.com/about-us and domainB.com, domainB.com/blog, domainB.com/about-us. I think to maintain the rankings it is best to keep specific content (like blog/ about us) on the domain. So is it the best to just do side wide links with a logo (like health.com) and what about hosting? We work with wordpress, so all domains will be hosted on one ip? when we use the multiple site option of WP? All information on this topic is more than welcome 🙂
Web Design | | remkoallertz0 -
B2C directory website adding B2B ecommerce sub-domain
Hey fellow Mozzers, Just got back from Mozcon and enjoyed getting to know a handful of you. I do in house SEO for a B2B wholesaler. We have a B2C website directory for homeowners to locate contractors to work on their home. On the site we have a products section which includes tech specs but not pricing. Our contractors have been asking us to add the ability to purchase their items online, so we are wanting to add a B2B sub-domain (store.domain.com) to our website for the contractors to purchase products online. We do not want consumers to be able to purchase the items and will have pricing behind a log in. I have a few questions that I'm hoping you might be able to answer: 1. What would be the best practice to not have duplicate content errors with products that are listed on both sites? Should we rel-canonical items shown on both domains or do something else?
Web Design | | AC_Pro
2. We are not against having the new site be crawled, but will Google be upset/ding rankings because pricing is behind a log-in? Are there certain best-practices for B2B ecommerce sites?
3. Do you know of any other sites that have done this/do you have any recommendations on how to best implement this?0 -
I have a button that repeats it self many times on same page, what can i do so button name does not affect my SEO?
I have a shopping car button named "Add to car" but it repeats on many pages on my website, is this affecting my seo? If yes.. What should i do so it does not affect? Should button appear on hover? Thanks
Web Design | | SeMeAntoja0 -
Drop Down Menus & SEO?
Do these typically have a negative impact on SEO? I know this is kind of a vague question, does it make it harder to spider? Are there SEO friendly ways of coding these? There are so many sites out there that have these, so I've got to assume it's different on a case by case basis.
Web Design | | MichaelWeisbaum0