Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Blog post generating irrelevant traffic. What should I do with it?
-
I have a blog post that has been generating more than 75% of my website's traffic month over month.-averaging about 1000 views a month. Awesome that so many people are finding and benefiting from this post, however it is really skewing my traffic. I have an 87% bounce rate, and I'm only ranking in terms related to this post as opposed to industry related terms.
I'm not sure what to do with this blog post. I want to be able to better evaluate my website's performance and be sure I'm targeting the right audience in order to gain more leads. Would a 'noindex' or 'nofollow' be appropriate here?
Thanks!
-
I'd slap some big Adsense on it and enjoy!
I believe that one off topic page will not hurt anything - especially if the page is an outstanding example of content for its topic.
I know sites that publish on a wide range of content and have fantastic rankings. These sites were once single topic, then departed with a single page that struck gold - and then started plowing that field into a hundred pages, and soon ranking #1 for the single-word root keyword. They then hit gold on a second topic, and a third. Now these sites have diverse branches but have found ways to interrelate the topics.
I don't think that Google has a problem with conflation. You might even make Google think that the two topics are complementary.
-
Why are you writing about non related topics?
change the topic of the blog post to something that is relevant to your yes NOINDEX
here is proof it will help a lot it (remove With 410 or no index worked very will)
”
- Removed hundreds of old, personally-relevant (but not publicly useful) posts
- Removed lots of thin content
- Updated some of the metadata for the site
- Refreshed a few of my key pages
- Changed my top-level nav
- Added sub-menus to my top-level nav
- Added anchor pages for information security and cybersecurity
- Other minor tweaks”
https://danielmiessler.com/blog/googles-march-2019-core-update-resuscitated-my-site/
https://danielmiessler.com/blog/2014-site-traffic-review/
this is a good friends blog that I have helped with SEO for years and he had a lot of thin of topic content
Hope this helps,
Tom
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strategies for Enhancing Lead Generation from Blog Posts
Hello Moz Community, I've been running a blog ( www[dot]arrify[dot]com ) for a while, focused on Salesforce. I'm looking to enhance my lead-generation efforts through my blog content. I would appreciate insights and strategies on the following: SEO Best Practices: How can I optimize my blog posts for better search engine visibility to attract more potential leads? Content Engagement: What types of content (e.g., infographics, videos, in-depth guides) have been most effective for engaging readers and encouraging them to provide their contact information? CTA Placement: Where is the most effective placement for calls-to-action within a blog post to maximize lead capture without detracting from user experience? Lead Capture Forms: Are there any recommended practices for designing lead capture forms that encourage sign-ups? Any specific examples or case studies would be greatly appreciated. Thank you in advance for your help!
Content Development | | Kritikgarg0 -
New blog contributors
For context my website is a content resource portal. In SEO training I have been told that it is a good SEO move to have as many content contributors as possible. As a result we are pushing to recruit new content contributors so they can be listed as new contributors/authors on our site alongside their valuable content. Would this move be good for our SEO rankings and is there anything in particular to consider with this?
Content Development | | Chanice0 -
How to deal with lot of old content that doesn't drive traffic - delete?
Hi community, i hope someone can help me with this, We are migrating our e-commerce site next februari. I'm preparing the content migration. For a large part exact copies of our product listing and product detail pages will be migrated.
Content Development | | Marketing-Omoda
However, we also have a lot of old blog content, which is, because of seasonality and trendiness, outdated and doesn't drive traffic anymore. It actually is just worthless content. (Not only as a traffic driver, this also counts for extremely low to none internal driven traffic (both internal search and internal navigation). We have about 4.000+ blogs of which about 100 drive the most traffic (mostly incited by e-mail and social campaigns and internal navigation promoted on important category landing pages during some period. Is it a bad signal to search engines to delete these old content pages? I.a.: going from a content-rich to a content-poor site?
Off course I will migrate the top 100 traffic earning content and provide proper redirects to them0 -
Shopify Blog vs Wordpress
We are moving our Ecommerce site to Shopify. Currently we run our blog on Wordpress and I'm wondering if anyone has an opinion on using the Shopify blog vs Wordpress?
Content Development | | Glaze0 -
Translating other people blogpost to other languange and post on our blog
Hi, I am new to the blogging industries. I just want to know if Google penalized me if I translate other people blog post from English to other language and post it on my blog? Please let me know what you guys think. Thank you in advance for your time.
Content Development | | liburanbali1 -
Recommendations on the URL Structure When Posting Blogs
Sites are adopting different URL structures for posting blogs (examples below). Quicksprout ( www.domain.com/dateposted/blogposttitle) Moz (www.domain.com/blog/blogposttitle) SEO Book (www.domain.com/blogposttitle) What do you recommend?
Content Development | | SEO5Team0 -
How many articles are ok to publish a day on my website blog?
I have a blog on my website which is a part of the website. Currently I publish one article a day. Is it ok if I increase it to 2 a day? Is there any limitation in order not look negative to Google
Content Development | | AlirezaHamidian0 -
2,500 Word blog post? What's your advice?
Most of my blog posts end up being 400-600 words, sometimes more, sometimes less. I have written one that is 2,500 words this time. If it were you, would you make one huge post, or split it into two or three? Or would you say it wholly depends on my site and the type of content? As far as link bait goes, one page is better . . . I guess. But would anyone ever read a 2,500 word blog post, even it it's about a subject he/she is interested in? Additionally, what's better for SEO? Just wants some second opinions. Thanks!
Content Development | | UnderRugSwept0