• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Technical SEO
        4. Backlink quality vs quantity: Should I keep spammy backlinks?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Backlink quality vs quantity: Should I keep spammy backlinks?

        Technical SEO
        4
        8
        1679
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • LianaLewis
          LianaLewis Subscriber last edited by

          Regarding backlinks, I'm wondering which is more advantageous for domain authority and Google reputation:

          • Option 1: More backlinks including a lot of spammy links
          • Option 2: Fewer backlinks but only reliable, non-spam links

          I've researched this topic around the web a bit and understand that the answer is somewhere in the middle, but given my site's specific backlink volume, the answer might lean one way or the other.

          For context, my site has a spam score of 2%, and when I did a quick backlink audit, roughly 20% are ones I want to disavow. However, I don't want to eliminate so many backlinks that my DA goes down. As always, we are working to build quality backlinks, but I'm interested in whether eliminating 20% of backlinks will hurt my DA.

          Thank you!

          1 Reply Last reply Reply Quote 1
          • Midelal
            Midelal Subscriber Banned last edited by

            Backlinks are always about quality not quantity. Google does not like too many backlinks and especially spammy backlinks. I would suggest you to go with quality backlinks if you want long term and sustainable results otherwise there will always be a threat of getting penalized by google if you focus on spammy backlinks.

            1 Reply Last reply Reply Quote 0
            • Vanderlindemedia
              Vanderlindemedia last edited by

              It's a myth that your DA drops because you put links in disavow. Disavow is a google only (or bing) tool, where lets say you get spammy links from a rogue domain and there's no way you can get 'm removed.

              MOZ cant read your disavow file either you file into google. So i'm not sure on how the link is being put here. With MOZ, or any other tool, they just calculate the amount of incoming, FOLLOW links and presume your DA on some magical number. Thats all there is to it. Again, PA/DA has nothing in common at all with Google as Google maintains their own algorithm.

              1 Reply Last reply Reply Quote 0
              • LianaLewis
                LianaLewis Subscriber @Advanced-Air-Ambulance last edited by

                Hello again,

                Thanks for the clarification and the link. I've read through that and a few other sources across the web, but none of them seemed to answer my question the way you did, so thanks! Our backlink profile is pretty balanced with spammy and definitely not spammy,  so I'm not super concerned about it, but I appreciate the reminder.

                1 Reply Last reply Reply Quote 1
                • Advanced-Air-Ambulance
                  Advanced-Air-Ambulance Subscriber @LianaLewis last edited by

                  I should also clarify, these may hurt you if they are your only links. If you have very little equitable links, this may cause Google and other search engines to falsely recognize you as spam. So just be careful and be on the look out for extra suspicious spam links. The balanced approach is the best approach: don't worry but stay aware!

                  Here is a more technical write-up from Moz that I reccomend: https://a-moz.groupbuyseo.org/help/link-explorer/link-building/spam-score

                  LianaLewis 1 Reply Last reply Reply Quote 1
                  • Advanced-Air-Ambulance
                    Advanced-Air-Ambulance Subscriber @LianaLewis last edited by

                    No problem Liana.

                    1. That is correct. Google understands that you don't have control of 3rd party sites, so instead of penalizing you, they minimize/ delete the effect the spam site links have.
                    2. Yes, but only kind of. It may or may not increase PA/ DA, but according to Google it shouldn't hurt you.

                    But yeah that's the gist of it! Instead taking the time investigating and disavowing links, you could spend that time cultivating relationships with other websites and businesses that could give you nice quality linkage.

                    Hope this answer works for you. 🙂

                    1 Reply Last reply Reply Quote 1
                    • LianaLewis
                      LianaLewis Subscriber @Advanced-Air-Ambulance last edited by

                      Hello Advanced Air Ambulance SEO!

                      Thanks for the quick and thorough response.  Please confirm if I understand you correctly:

                      • I can leave spammy backlinks alone (not spend time disavowing them) _unless _I see a manual action in Search Console, which would indicate that Google sees an issue and is penalizing my site until I disavow the links. Without this manual action, there's no indication that the spam links are hurting my rankings or DA.
                      • Leaving spammy backlinks that don't incur a manual action may actually increase DA since leaving them maintains a higher volume of backlinks (albeit some spammy), and backlink quantity is a contributor to DA.

                      Thank you!

                      Advanced-Air-Ambulance 2 Replies Last reply Reply Quote 1
                      • Advanced-Air-Ambulance
                        Advanced-Air-Ambulance Subscriber last edited by

                        Hi Liana,

                        As far as spammy links, Google has done well detecting whether or not they are intentional, aka black hat. If they aren't, Google does not penalize you for these links, so it's best to leave them.

                        As far as a strategy for generating links to your website, you should always focus on high quality over quantity. High quality links give you exponentially more return than high quantity of bad links.

                        I recommend this article Google wrote for us to understand when and how to disavow links.

                        https://support.google.com/webmasters/answer/2648487?hl=en

                        In short, rarely do you ever need to disavow links, even if they have a high spam score. You are only hurt when they sense you are gaming the system and in the case that they detect or suspect unethical backlinking, you will be penalized with a "manual action". You can check if you were penalized, as well as disavow flagged backlinks, in the Google Search Console.

                        LianaLewis 1 Reply Last reply Reply Quote 1
                        • 1 / 1
                        • First post
                          Last post

                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • ashishb01

                          Which Sitemap to keep - Http or https (or both)

                          Hi, Just finished upgrading my site to the ssl version (like so many other webmasters now that it may be a ranking factor). FIxed all links, CDN links are now secure, etc and 301 Redirected all pages from http to https. Changed property in Google Analytics from http to https and added https version in Webmaster Tools. So far, so good. Now the question is should I add the https version of the sitemap in the new HTTPS site in webmasters or retain the existing http one? Ideally switching over completely to https version by adding a new sitemap would make more sense as the http version of the sitemap would anyways now be re-directed to HTTPS. But the last thing i can is to get penalized for duplicate content. Could you please suggest as I am still a rookie in this department. If I should add the https sitemap version in the new site, should i delete the old http one or no harm retaining it.

                          Technical SEO | | ashishb01
                          0
                        • ChristianRubio

                          Title Tag vs. H1 / H2

                          OK, Title tag, no problem, it's the SEO juice, appears on SERP, etc.  Got it. But I'm reading up on H1 and getting conflicting bits of information ... Only use H1 once? H1 is crucial for SERP Use H1s for subheads Google almost never looks past H2 for relevance So say I've got a blog post with three sections ... do I use H1 three times (or does Google think you're playing them ...) Or do I create a "big" H1 subhead and then use H2s? Or just use all H2s because H1s are scary?  🙂 I frequently use subheads, it would seem weird to me to have one a font size bigger than another, but of course I can adjust that in settings ... Thoughts? Lisa

                          Technical SEO | | ChristianRubio
                          0
                        • Lindsay_D

                          Tool to search relative vs absolute internal links

                          I'm preparing for a site migration from a .co.uk to a .com and I want to ensure all internal links are updated to point to the new primary domain. What tool can I use to check internal links as some are relative and others are absolute so I need to update them all to relative.

                          Technical SEO | | Lindsay_D
                          0
                        • RanjeetP

                          Multilingual Website - Sub-domain VS Sub-directory

                          Hi Folks - Need your advice on the pros and cons of going with a sub-domain vs a sub-directory approach for a multi lingual website. The best would be a ccTLD but that is not possible now, so I would be more interested in knowing your take on these 2 options. Though, I have gone through http://www.stateofsearch.com/international-multilingual-sites-criteria-to-establish-seo-friendly-structure/ and this somewhat vouches for a sub-directory, but what would you say'?

                          Technical SEO | | RanjeetP
                          0
                        • Prospector-Plastics

                          Subdomain vs Main Domain Penalties

                          We have a client who's main root.com domain is currently penalized by Google, but the subdomain.root.com is appearing very well. We're stumped - any ideas why?

                          Technical SEO | | Prospector-Plastics
                          0
                        • nyc-seo

                          Root directory vs. subdirectories

                          Hello. How much more important does Google consider pages in the root directory relative to pages in a subdirectory? Is it best to keep the most important pages of a site in the root directory? Thanks!

                          Technical SEO | | nyc-seo
                          0
                        • JohannCR

                          Internal search : rel=canonical vs noindex vs robots.txt

                          Hi everyone, I have a website with a lot of internal search results pages indexed. I'm not asking if they should be indexed or not, I  know they should not according to Google's guidelines. And they make a bunch of duplicated pages so I want to solve this problem. The thing is, if I noindex them, the site is gonna lose a non-negligible chunk of traffic : nearly 13% according to google analytics !!! I thought of blocking them in robots.txt. This solution would not keep them out of the index. But the pages appearing in GG SERPS would then look empty (no title, no description), thus their CTR would plummet and I would lose a bit of traffic too... The last idea I had was to use a rel=canonical tag pointing to the original search page (that is empty, without results), but it would probably have the same effect as noindexing them, wouldn't it ? (never tried so I'm not sure of this) Of course I did some research on the subject, but each of my finding recommanded one of the 3 methods only ! One even recommanded noindex+robots.txt block which is stupid because the noindex would then be useless... Is there somebody who can tell me which option is the best to keep this traffic ? Thanks a million

                          Technical SEO | | JohannCR
                          0
                        • raywatson

                          Syndication: Link back vs. Rel Canonical

                          For content syndication, let's say I have the choice of (1) a link back or (2) a cross domain rel canonical to the original page, which one would you choose and why? (I'm trying to pick the best option to save dev time!) I'm also curious to know what would be the difference in SERPs between the link back & the canonical solution for the original publisher and for sydication partners? (I would prefer not having the syndication partners disappeared entirely from SERPs, I just want to make sure I'm first!) A side question: What's the difference in real life between the Google source attribution tag & the cross domain rel canonical tag? Thanks! PS: Don't know if it helps but note that we can syndicate 1 article to multiple syndication partners (It would't be impossible to see 1 article syndicated to 50 partners)

                          Technical SEO | | raywatson
                          0

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        • Digital Marketers
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter
                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.