Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the difference between 301 redirects and backlinks?
-
i have seen some 301 redirects on my site billsonline, can anyone please explain the difference between backlinks and 301 redirects, i have read some articles where the writer was stating that 301 are not good for website.
-
301 redirects and backlinks serve different purposes in the realm of website management and SEO.
A 301 redirect is a method used to permanently redirect one URL to another. It's commonly used when a page has been moved or removed, ensuring that visitors and search engines are automatically directed to the new URL. Essentially, it's a way to preserve a page's ranking and traffic when its URL changes.
On the other hand, backlinks are incoming links from one webpage to another. They are crucial for SEO as they signal to search engines that other websites find your content valuable enough to link to. Backlinks are like votes of confidence for your website, and quality backlinks from reputable sites can significantly improve your site's search engine rankings.
-
@jackwill1234 said in What is the difference between 301 redirects and backlinks?:
Could someone explain the difference between backlinks and 301 redirects for my website, www-homeworkify.live ? I've come across articles suggesting that 301 redirects might not be advantageous for websites, and I'd like to understand more.
Sure! Backlinks are links from other websites to yours, helping to boost your site's authority and visibility in search engine rankings. 301 redirects, on the other hand, permanently direct users and search engines from one URL to another. While backlinks improve your site's reputation, 301 redirects are useful for preserving SEO value when you've changed a URL or merged two websites. Both are valuable tools, but they serve different purposes in optimizing your website's performance.
-
Could someone explain the difference between backlinks and 301 redirects for my website, www-homeworkify.live ? I've come across articles suggesting that 301 redirects might not be advantageous for websites, and I'd like to understand more.
-
301 Redirects:
A 301 redirect is a method used to permanently redirect one URL to another. It's an HTTP status code that indicates that a webpage has been permanently moved to a new location. When a user or a search engine bot tries to access the original URL, they are automatically redirected to the new URL specified in the 301 redirect.
301 redirects are commonly used when a website undergoes a redesign, changes its domain name, or moves content to a new location. They help preserve SEO value by transferring the ranking signals from the old URL to the new one.
Backlinks:Backlinks, also known as inbound links or incoming links, are hyperlinks on other websites that point back to your website. They are a crucial component of search engine optimization (SEO) and are considered a vote of confidence from one site to another.
Backlinks are valuable because search engines like Google use them as one of the factors to determine the authority, relevance, and credibility of a website. Websites with a higher number of quality backlinks tend to rank higher in search engine results pages (SERPs).
Backlinks can be obtained through various methods such as creating high-quality content, outreach campaigns, guest blogging, and participating in online communities. -
A 301 redirect is a method used to permanently redirect one URL to another, often utilized during website migrations or when a page is no longer active. Backlinks, on the other hand, are incoming links from other websites to a specific webpage, which can influence a site's search engine ranking and authority. While both serve to redirect traffic, they operate in distinct ways: 301 redirects manage URL redirection, while backlinks contribute to a site's off-page SEO efforts by enhancing its credibility and visibility.
-
301 redirects and backlinks serve different purposes in website management. A 301 redirect is a server-side instruction that permanently redirects users and search engines from one URL to another, preserving SEO value and ensuring seamless navigation. Backlinks, on the other hand, are inbound links from other websites to your website that influence search engine rankings and demonstrate trustworthiness and authority in your niche. 301 redirects manage URL changes and website rebuilds, while backlinks contribute to off-page SEO and domain authority.
-
I've noticed some 301 redirects on my website, LiteblueInsights. Can someone please clarify the distinction between backlinks and 301 redirects? I've read articles suggesting that 301 redirects aren't beneficial for websites.
-
A 301 redirect is the header response sent when a page does not exist or not required and the redirected page is loaded instead. Typically a 301 redirect is created when a page is taken down. A 301 redirect is not bad for a site. Redirect chains can be bad - so 301 to 301 to 301 etc.
What you want to look at is if you have 301s in your menus, homepage or main content linking to main pages. These links should be either removed or updated to the new URL. There should be no 301s here, it's good housekeeping.
A backlink is an link from an external site linking to a page on your site.
-
I believe the below reply that is explained by Mr Victor, is absolutely correct.
-
The redirects are intended to keep link juice when migrating to a new domain. Actually they just help the existing users find the new domain. If there are redirects to your domain from unrelated websites the Google bot should be smart enough to ignore them. That's why it's better to have backlinks from unrelated sources than redirects.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How effective are 301 redirects in passing page rank?
I have a blog which is ranking well for certain terms, and would like to repurpose it to better explain these terms it is ranking for, including updating the url to the new term the blog will be about. The plan being to 301 redirect the old url to new. In the past, I've done this with other pages, and have actually lost much of the rankings that I had earned on the original URL. What is your take on this? Maybe repurpose blog, but maintain original URL just to be on the safe side? Thanks
Technical SEO | | CitimarineMoz0 -
301 Redirects, Sitemaps and Indexing - How to hide redirected urls from search engines?
We have several pages in our site like this one, http://www.spectralink.com/solutions, which redirect to deeper page, http://www.spectralink.com/solutions/work-smarter-not-harder. Both urls are listed in the sitemap and both pages are being indexed. Should we remove those redirecting pages from the site map? Should we prevent the redirecting url from being indexed? If so, what's the best way to do that?
Technical SEO | | HeroDesignStudio0 -
301 redirect adding trailing slash to url
I am looking into a .htacess file for a site I look after and have noticed that the urls are all 301 redirecting from a none slash directory to a trailing slashed directory/folders. e.g. www.domain.com/folder gets 301 redirected to www.domain.com/folder/ Will this do much harm and reduce the effect on the page and any links pointing to the site be lessened? Secondly I am not sure what part of my htaccess is causing the redirect. RewriteCond %{HTTP_HOST} !^www.domain.co.uk [NC] RewriteCond %{HTTP_HOST} !^$
Technical SEO | | TimHolmes
RewriteRule ^(.*) http://www.domain.co.uk/$1 [L,R,NE] RewriteCond %{THE_REQUEST} ^./index.php
RewriteRule ^(.)index.php$ /$1 [R=301,L] or could a wordpress ifmodule be causing the problem? Any info would be apreciated.0 -
301 redirect relative or absolute path?
Hello everyone, Recently we've changed the URL structure on our website, and of course we had to 301 redirect the old urls to the coresponding new ones. The way the technical guys did this is: "http://www.domain.com/old-url.html" 301 redirect to "/new-url.html"
Technical SEO | | Silviu
meaning as a relative redirect path, not an absolute one like this:
"http://www.domain.com/old-url.html" 301 redirect to "http://www.domain.com/new-url.html" This happened for few thousands urls, and the fact is the organic traffic dropped for those pages after this change. (no other changes were made on these pages and the new urls are as seo friendly as possible, A grade on On-Page Grader). The question is: does the relative redirect negatively affects seo, or it counts the same as an absolute path redirect? Thanks,
S.0 -
Changing title tags, do we need 301 redirects
I found many duplicate title tags and I'm in the process of changing it Do I need 301 redirects in place when I switch it? I am only changing the title tag. Also, we are switching over to a new site very soon, I am worried that we might be using too many 301 redirect "hops" because we are doing a lot of optimization as well. (video from matt cutts describing 301 redirects and hops: http://www.youtube.com/watch?v=r1lVPrYoBkA. Does anyone have any experience in doing too many redirect hops that it affected your rankings? Any good ideas to avoid this?
Technical SEO | | EcomLkwd0 -
Can I remove 301 redirects after some time?
Hello, We have an very large number of 301 redirects on our site and would like to find a way to remove some of them. Is there a time frame after which Google does not need a 301 any more? For example if A is 301 redirected to B, does Google know after a while not to serve A any more, and replaces any requests for A with B? How about any links that go to A? Or: Is the only option to have all links that pointed to A point to B and then the 301 can be removed after some time? Thank you for you you help!
Technical SEO | | Veva0 -
How long should I keep 301 redirects?
I have modified a the URL structure of a whole section of a website and used mod_rewrite 301 redirect to match the new structure. Now that was around 3 months ago and I was wondering how long should I keep this redirect for? As it is a new website I am quite sure that there are no links around with the old URL structure but still I can see the google bot trying from time to time to access the old URL structure. Shouldn't the google bot learn from this 301 redirect and not go anymore for the old URL?
Technical SEO | | socialtowards0 -
What tools produce a complete list of all URLs for 301 redirects?
I am project managing the rebuild of a major corporate website and need to set up 301 redirects from the old pages to the new ones. The problem is that the old site sits on multiple CMS platforms so there is no way I can get a list of pages from the old CMS. Is there a good tool out there that will crawl through all the sites and produce a nice spreadsheet with all the URLs on it? Somebody mentioned Xenu but I have never used it. Any recommendations? Thanks -Adrian
Technical SEO | | Adrian_Kingwell0