Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Sitemap.xml strategy for site with thousands of pages
-
I have a client that has a HUGE website with thousands of product pages. We don't currently have a sitemap.xml because it would take so much power to map the sitemap. I have thought about creating a sitemap for the key pages on the website - but didn't want to hurt the SEO on the thousands of product pages. If you have a sitemap.xml that only has some of the pages on your site - will it negatively impact the other pages, that Google has indexed - but are not listed on the sitemap.xml.
-
@jerrico1 Only including some pages in the sitemap won't hurt your SEO performance at all. I've done this on a number of sites for exactly the same reasons you are facing.
The XML sitemap simply gives Google one more way to find your pages. Ideally, you could use it to give Google a way to find all of your pages but you want to at least use it for the pages you want to be sure Google finds. However, there is no penalty if the page isn't in the sitemap.
That said - you may want to check if you need the XML sitemap at all as a point of discovery. If you have lots of links (internal or external) to the pages on your website, then odds are good that Google is already finding those pages. The XML sitemap wouldn't hurt to have but if there already links to these pages, you likely don't have a big problem to solve here.
The best way to check this is within your log file - pull a unique list of all the URLs that Google has crawled over the last few weeks. You may not be able to open up your log files (sometimes you can't easily on large sites and you aren't using an enterprise log analyzer). If that is the case, then you could check to see how many of your pages are Google organic landing pages in your analytics tool--if the page is getting traffic from Google, then Google clearly found the page.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sitemap use for very large forum-based community site
I work on a very large site with two main types of content, static landing pages for products, and a forum & blogs (user created) under each product. Site has maybe 500k - 1 million pages. We do not have a sitemap at this time.
Technical SEO | | CommManager
Currently our SEO discoverability in general is good, Google is indexing new forum threads within 1-5 days roughly. Some of the "static" landing pages for our smaller, less visited products however do not have great SEO.
Question is, could our SEO be improved by creating a sitemap, and if so, how could it be implemented? I see a few ways to go about it: Sitemap includes "static" product category landing pages only - i.e., the product home pages, the forum landing pages, and blog list pages. This would probably end up being 100-200 URLs. Sitemap contains the above but is also dynamically updated with new threads & blog posts. Option 2 seems like it would mean the sitemap is unmanageably long (hundreds of thousands of forum URLs). Would a crawler even parse something that size? Or with Option 1, could it cause our organically ranked pages to change ranking due to Google re-prioritizing the pages within the sitemap?
Not a lot of information out there on this topic, appreciate any input. Thanks in advance.0 -
Japanese URL-structured sitemap (pages) not being indexed by Bing Webmaster Tools
Hello everyone, I am facing an issue with the sitemap submission feature in Bing Webmaster Tools for a Japanese language subdirectory domain project. Just to outline the key points: The website is based on a subdirectory URL ( example.com/ja/ ) The Japanese URLs (when pages are published in WordPress) are not being encoded. They are entered in pure Kanji. Google Webmaster Tools, for instance, has no issues reading and indexing the page's URLs in its sitemap submission area (all pages are being indexed). When it comes to Bing Webmaster Tools it's a different story, though. Basically, after the sitemap has been submitted ( example.com/ja/sitemap.xml ), it does report an error that it failed to download this part of the sitemap: "page-sitemap.xml" (basically the sitemap featuring all the sites pages). That means that no URLs have been submitted to Bing either. My apprehension is that Bing Webmaster Tools does not understand the Japanese URLs (or the Kanji for that matter). Therefore, I generally wonder what the correct way is to go on about this. When viewing the sitemap ( example.com/ja/page-sitemap.xml ) in a web browser, though, the Japanese URL's characters are already displayed as encoded. I am not sure if submitting the Kanji style URLs separately is a solution. In Bing Webmaster Tools this can only be done on the root domain level ( example.com ). However, surely there must be a way to make Bing's sitemap submission understand Japanese style sitemaps? Many thanks everyone for any advice!
Technical SEO | | Hermski0 -
Desktop & Mobile XML Sitemap Submitted But Only Desktop Sitemap Indexed On Google Search Console
Hi! The Problem We have submitted to GSC a sitemap index. Within that index there are 4 XML Sitemaps. Including one for the desktop site and one for the mobile site. The desktop sitemap has 3300 URLs, of which Google has indexed (according to GSC) 3,000 (approx). The mobile sitemap has 1,000 URLs of which Google has indexed 74 of them. The pages are crawlable, the site structure is logical. And performing a Landing Page URL search (showing only Google/Organic source/medium) on Google Analytics I can see that hundreds of those mobile URLs are being landed on. A search on mobile for a longtail keyword from a (randomly selected) page shows a result in the SERPs for the mobile page that judging by GSC has not been indexed. Could this be because we have recently added rel=alternate tags on our desktop pages (and of course corresponding canonical ones on mobile). Would Google then 'not index' rel=alternate page versions? Thanks for any input on this one. PmHmG
Technical SEO | | AlisonMills0 -
Are image pages considered 'thin' content pages?
I am currently doing a site audit. The total number of pages on the website are around 400... 187 of them are image pages and coming up as 'zero' word count in Screaming Frog report. I needed to know if they will be considered 'thin' content by search engines? Should I include them as an issue? An answer would be most appreciated.
Technical SEO | | MTalhaImtiaz0 -
Product Pages Outranking Category Pages
Hi, We are noticing an issue where some product pages are outranking our relevant category pages for certain keywords. For a made up example, a "heavy duty widgets" product page might rank for the keyword phrase Heavy Duty Widgets, instead of our Heavy Duty Widgets category page appearing in the SERPs. We've noticed this happening primarily in cases where the name of the product page contains an at least partial match for the desired keyword phrase we want the category page to rank for. However, we've also found isolated cases where the specified keyword points to a completely irrelevent pages instead of the relevant category page. Has anyone encountered a similar issue before, or have any ideas as to what may cause this to happen? Let me know if more clarification of the question is needed. Thanks!
Technical SEO | | ShawnHerrick0 -
Splitting Page Authority with two URLs for the same page.
Hello guys, My website is currently holding two different URLs for the same page and I am under the impression such set up is dividing my Page Authority and Link Juice. We currently have the following page with both URLs below: www.wbresearch.com/soldiertechnologyusa/home.aspx
Technical SEO | | JoaoPdaCosta-WBR
www.wbresearch.com/soldiertechnologyusa/ Analysing the page authority and backlinks I identified that we are splitting the amount of backlinks (links from sites, social media and therefore authority). "/home.aspx"
PA: 67
Linking Root Domains: 52
Total Links: 272 "/"
PA: 64
Linking Root Domains: 29
Total Links: 128 I am under the impression that if the URLs were the same we would maximise our backlinks and therefore page authority. My Question: How can I fix this? Should I have a 301 redirect from the page "/" to the "/home.aspx" therefore passing the authority and link juice of “/” directly to “/homes.aspx”? Trying to gather thoughts and ideas on this, suggestions are much appreciated? Thanks!0 -
Best XML Sitemap generator
Do you guys have any suggestions on a good XML Sitemaps generator? hopefully free, but if it's good i'd consider paying I am using a MAC so would prefer a online or mac version
Technical SEO | | kevin48030 -
Include pagination in sitemap.xml?
Curious on peoples thoughts around this. Since restructuring our site we have seen a massive uplift in pages indexed and organic traffic with our pagination. But we haven't yet included a sitemap.xml. It's an ancient site that never had one. Given that Google seems to be loving us right now, do we even need a sitemap.xml - aside from the analytical benefis in WM Tools? Would you include pagination URL's (don't worry, we have no duplicate content) in the sitemap.xml? Cheers.
Technical SEO | | sichristie0