Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is page speed important to improve SEO ranking?
-
@jasparcj
many codes of some pages, can be seen as malicious by the Google robot.
Although they are not bad for users, google detects them in another way.
It is best to consult and review those codes. -
@pau4ner Thanks for your comment. And you're 100% right
-
Nobody except Google can tell for sure, but many SEOs and myself (I work with several websites) haven't noticed any substantial change in rankings after improving our site's speed. In fact, you can find many examples of slower sites ranking above much faster websites.
I believe though that if your site speed is so slow that it impairs user's experience, you will lose rankings. Not due to the speed itself, but due to the higher bounce rates it is causing.
In summary (and according to my experience and many other SEO professionals), if your website loads quite fast, improving its speed won't cause any ranking improvements. But if it is very slow, it may have a positive impact.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking going south
Hi - I have a site Simply Stairlifts and I don't understand it but I've followed all the SEO processes of cleaning the site and building links, but ranking just keeps falling - any advise would be very gratefully received 👍 .
SEO Tactics | | Naju2310 -
Web Core Vitals and Page Speed Insights Not Matching Scores
We have some URLs that are being flagged as poor inside Search Console in the Web Core Vitals report. For example, the report is saying that some pages have too many CLS issues. When looking into things we can do to update we have noticed that when we run the same page using the PageSpeed Insights tool we are not getting the same bad scores. This is making it hard for us to actually know what needs to be addressed. Nor can we tell if a change actually fixed the issue because in PageSpeed Insights there is not an issue. Has anyone else had similar issues. If so have you found a way to fix it?
On-Page Optimization | | RMATVMC0 -
Should I optimize my home-page or a sub-page for my most important keyword
Quick question: When choosing the most important keyword set that I would like to rank for, would I be better off optimizing my homepage, or a sub page for this keyword. My thinking goes as follows: The homepage (IE www.mysite.com) naturally has more backlinks and thus a better Google Page Rank. However, there are certain things I could do to a subpage (IE www.mysite.com/green-widgets-los-angeles ) that I wouldn't want to do to the homepage, which might be more "optimal" overall. Option C, I suppose, would be to optimize both the homepage, and a single sub-page, which is seeming like a pretty good solution, but I have been told that having multiple pages optimized for the same keywords might "confuse" search engines. Would love any insight on this!
On-Page Optimization | | Jacob_A2 -
How will it effect SEO to have multiple h1 tags on a page?
I have a client who recieved this advice from his marketing consultant: "If there are multiple h1 tags on a page, this can confuse Google and it may have a negative impact on the keyword rankings. If you could ask your web developer to go in and remove the h1 tags on the header images that would be helpful. This way it will be easier for Google to index your site and will help your keyword rankings." How will it effect SEO to have multiple h1 tags on a page?
On-Page Optimization | | GRIP-SEO0 -
Are blank Product Review pages bad for SEO?
Hi there, I'm running a new e-commerce site (BoatOutfitters.com) and have a question about our product review pages. On our current campaign, we have a lot of duplicate page content errors. When we export the data, it's almost all blank product review pages (since we are new, we don't have that many product reviews yet). Our product reviews aren't run through javascript, so we originally did not add them to a robots.txt file - however, I'm now wondering if it's worse to have all of these duplicate blank pages, or is it not affecting our SEO at all? Should we just wait until these products have reviews which will benefit our SEO and then they won't be considered "duplicate pages" - right? Sorry if this has been answered before - new here at SEO Moz and just looking for some help. Thanks!
On-Page Optimization | | BoatOutfitters0 -
E-Commerce product pages that have multiple skus with unique pages.
Hey Guys, With the recent farm/panda update from google i'm at a cross roads as to how I should optimize product pages for a project i'm working on for a client. My client sells tires and one particular tire brand can have up to 15 models and each model can have up to 30 sizes. IE: 'Michelin Pilot Sport Cup' comes in 15 different sizes. Each size will have it's unique product page and description bringing me to my question. Should I use the same description on every size? I do plan on writting unique content for each tire model however i'm not sure if I should do it for every size. After all the tire model description is the same for every size, each size doesn't carry any unique characteristics that I can describe. Thanks in advance!
On-Page Optimization | | MikeDelaCruz770