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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
50% Drop in ALL Traffic Post June Update
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 We've had 50% drop in Google and Direct traffic post June Google update. Why would direct suddenly plummet as well? Could it be something with Google tag manager or our new cookie policy and cookie management system? Any help would be greatly appreciated as I am a disabled person and trying to figure out what is going on with our site 
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 <iframe width="760px" height="500px" src="https://sway.office.com/s/cgSSI4FjXe6HV0Tr/embed" frameborder="0" marginheight="0" marginwidth="0" max-width="100%" sandbox="allow-forms allow-modals allow-orientation-lock allow-popups allow-same-origin allow-scripts" scrolling="no" style="border: none; max-width: 100%; max-height: 100vh" allowfullscreen mozallowfullscreen msallowfullscreen webkitallowfullscreen></iframe>
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 @AmritDubey thanks! it's definitely not a google rank issue. When we turn cookie banner on ...50% or higher drop in traffic. When it's off back to normal. So my question is what would the cookie opt out banner be doing to cause this? We only had about 10% opt out of cookies 
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 @inhouseninja hello, I would like to inform you that Google has been working silently over quality content algorithm for months. They have mentioned already what types of content count as quality content in their guidelines. In 2022, if you are not doing the following that can hurt overall website traffic damage 1st Is your content written by a subject matter expert? 
 2nd Is your content telling or giving information about the target niche or not?
 3rd Are you updating old content frequently or not?
 4th Is your content provide credit or value to audience or not?
 5th is your content target with full of keyword?There are many certain things now. Google content update is like Panda update. Let me know if you have questions Thanks 
 Amrit
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 @inhouseninja I'da like to know it too. I've had 75% drop in traffic post. Now I've recovered 50% of traffic but I need more. 
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 @inhouseninja hey it because of Google algorithm update. If you are looking for solutions visit eArt Digital we provide Technical SEO and On Page SEO Service 
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 @webduh solar pool heater installer specifically dropped by more than half jun-july Have you recently changed your internal link structure? 
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 @inhouseninja can you give me the domains in question I'll look into it for you. 
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 @webduh can you explain? 
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 @inhouseninja I saw this on not just 1 Solar Installation site, but 2 Solar Hot Water websites and Web Deigns Unite Humanity 
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		Huge Drop in Direct Traffic in G4
 Our direct traffic dropped 50% in October. Is anyone else seeing a drop in direct traffic in October in G4? It hasn't shifted to another source or unassigned it's just gone. Has anyone else experienced this and what might be the reasons? Intermediate & Advanced SEO | | inhouseninja1
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		What Exactly is traffic lift?
 Under the keyword gap analysis under the competitive analysis report, there is a mention of traffic lift and it provides a number. Does the number represent the number of users or the number traffic to expect for that term? Or is it the positions? Competitive Research | | SEOBrandBoca1
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		Branded terms CTR drop
 Moz Hivemind, I'm working with an ecom beauty brand and retailer who re-platformed their website at the end of August last year. Their CTR dropped from 70% plus for branded terms to 50% over night and has steadily declined ever since, down to the low 30s as an average the last few months. Their rankings for branded terms have remained in the number 1 position, despite a slight blip at launch, which is to be expected. They admit that some new distribution deals with major retailers have added some competition to the mix, but much later in the year. I could totally understand a rankings drop and an initial hit, but has anyone seen anything like this before, is there something on the new site that could impact CTR like this, either in the SERPs or perhaps a reporting issue? As the click itself is taking place in the SERP and their rankings are solid, other than the meta description, which they swear was unchanged the first few months after launch, any ideas what could be happening here? Thanks so much. Reporting & Analytics | | Algorhythm_jT1
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		If website users don't accept GDPR cookie consent, does that prevent GA-GTM from tracking pageviews and any traffic from that user that would cause significant traffic decreases?
 I've been doing a lot research on GDPR impact and implementation with GTM-GA for clients, but it's been 12 months since GDPR has gone live I haven't found anything on how GA traffic has been impacted if users don't accept cookie consent. However, I'm personally seeing GA accounts taking huge losses in traffic since implementing GDPR cookie solutions (because GTM/GA tags aren't firing until cookies are accepted). Is it common for websites to see significant decreases in traffic due to too many users not accepting cookie consent? Are there alternative solutions to avoid traffic loss like that and still maintain GDPR compliance? It seems to me that the industry underestimated how many people won't accept cookie consent. Most of the documentation and articles around GDPR's start (May 2018) didn't foresee or cover that aspect properly, everything seems to be technically focused with the assumption that if implemented properly most people would accept cookie consent, but I'm personally not seeing that trend and it's destroying GA data (lost traffic, minimal source attribution, inaccurate behavior data, etc). Thanks. Reporting & Analytics | | Kickboard2
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		We have a client that wants to apply UTM URL tagging to track local organic traffic in Google Analytics. Is there any benefit in doing this?
 One of our clients requested that we apply UTM URL tagging to better track organic traffic in Google Analytics. We found this to be an odd request because we are most familiar with UTM tracking for special campaigns (referral tracking, PPC, email tracking, etc). Is there any benefit of applying UTM tags to urls to analyze local organic traffic in Google Analytics? Are there any resources out there about this? Thanks! Reporting & Analytics | | RosemaryB0
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		Referral Traffic vs. Campaign Traffic in Google Analytics
 I have two sites: a blog and an ecommerce site. The blog funnels people to the ecommerce site. In Analytics I'm seeing declines in referral traffic from the blog to the ecommerce site. During the same time I'm seeing an increase in campaign traffic to the ecommerce site, with most campaign traffic coming from the blog. I believe the increase in campaign traffic is largely a result of simply having installed more tracking links. This leads me to believe that the declines I'm seeing in referral traffic is simply a result of the increase in campaign traffic. In other words, what was once counted and reported as being referral traffic is now being counted and reported as campaign traffic. So my question is this: In Google Analytics is campaign traffic ALSO reported as referral traffic, or is campaign traffic reported separately and not duplicated in referral traffic reports? I'll provide a concrete example to make this more clear in case it isn't: Say site X sends 1000 visits each month to site Y. Say 50 of those visits come from a single link on X. If that link is changed so that campaign Z data info added (via the Google URL Builder), would you expect to then see 950 referral visits each month from site X to site Y plus 50 campaign visits to site Y via new campaign Z, or would you continue to see 1000 referral visits plus the new 50 campaign visits? Many thanks in advance to anyone that can shed some light on this. Reporting & Analytics | | aaronprimal0
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		Does traffic coming from Adwords increase overall Domain Authority or Page Rank?
 If I'm setting up an Adwords campaign, will setting my homepage as the landing page boost my domain rank? and will the Page Rank of the landing page get boosted because of the high click rate coming from the Adwords campaign? Reporting & Analytics | | s2bkevin0
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		Why is my direct traffic down DRASTICALLY?
 I have been seeing a trend for a while that is intesifying. My direct traffic numbers are down A LOT. We are not down 50% to LY (in actual number not just percentage of traffic) I am trying to understand what could be the causes of this issue. I was considering simply bigger meaner competition, but I actually perform decently on my returning customers. Also my performance on my brand keyword is more inline with my current trend so I would except these KW to do equally as bad if the actual brand/store was the issue. The more surprising even, is the fact that I can trace back the start of the trend exactly to the day. Overnight on Sept 22 LY direct traffic went down 30% (to LY) when it was trending UP 20-25%(to LY) before. Now, we did do a redesign of the website on May 2011 (4 months before the drop), and did change host Oct 2011 (a couple weeks after the start of the trend). Do you have any clue as to why this could be happening? Did GA start tracking direct traffic differently? Reporting & Analytics | | CassisGroup
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