Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to Get a New Organic SERP Image Pack
-
I have been doing a little on-page SEO on our site today and came across the following images embedded within organic SERPs, please see the screenshot.
Obviously the users eye is drawn to these and therefore they are likely to result in more clicks. It would be great to know what they are called and how to go about getting these for our own results?
If we managed to implement these across our site it would make a big difference for us, as working in the travel space, images are so strong when painting a picture of the destination.
Thanks
Ben
-
@wildernessscotland said in How to Get a New Organic SERP Image Pack:
I have been doing a little on-page SEO on our site today and came across the following images embedded within organic SERPs, please see the screenshot.
Obviously the users eye is drawn to these and therefore they are likely to result in more clicks. It would be great to know what they are called and how to go about getting these for our own results?
If we managed to implement these across our site it would make a big difference for us, as working in the travel space, images are so strong when painting a picture of the destination. dharampatniserial.com
Thanks
Bendid you use any schema into webpage?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My posts have vanished from Serps What Should I do
I was using the Yoast plugin and for more than ten years and my keywords were always in the top twenty with many in the top five. I then moved over to rank math plugin and things were fine. Then i saw all my posts and pages go our of serps with not a single page in seps. I looked at the plugin and saw that it was still working fine but my subscription ran out two months previous. none of my brand news articles appear in serps. All my posts are indexed but not one of them in serps and not one of my keywords are ranked. Can anyone please let me know what to do to solve this
SEO Tactics | | blogwoman10 -
Unsolved Website with no backlinks and a DA of 1 ranks first. Why?
https://www.realestatephotos.melbourne does not have any backlinks and has a DA of 1.
Keyword Explorer | | garrypat
This site ranks first for keywords - real estate photography melbourne and property photography melbourne.
Not sure why.
URL contains keywords and site is ok. But other sites with many links and higher DA rank lower. Why? Garry1 -
Google keeps marking different pages as duplicates
My website has many pages like this: mywebsite/company1/valuation mywebsite/company2/valuation mywebsite/company3/valuation mywebsite/company4/valuation ... These pages describe the valuation of each company. These pages were never identical but initially, I included a few generic paragraphs like what is valuation, what is a valuation model, etc... in all the pages so some parts of these pages' content were identical. Google marked many of these pages as duplicated (in Google Search Console) so I modified the content of these pages: I removed those generic paragraphs and added other information that is unique to each company. As a result, these pages are extremely different from each other now and have little similarities. Although it has been more than 1 month since I made the modification, Google still marks the majority of these pages as duplicates, even though Google has already crawled their new modified version. I wonder whether there is anything else I can do in this situation? Thanks
Technical SEO | | TuanDo96270 -
Best SEO Structure For E-Commerce With Products Using Multiple Categories
Hi all, I am in the process of re-structuring my e-commerce website for better SEO and user experience. I have done some keyword research and would like some advice on how best to structure my site around those keywords. For example, my site (All Things Nature) sells a brand of wooden sculptures (Woodsculp) and I would like to rank for keywords related to that brand, the brand by animal, the brand by collection and the brand by release date.
Content Development | | nb2e4fg
Examples of keywords could be: Brand by Animal: Woodsculp Dogs, Woodsculp Cats, Woodsculp Elephants
Brand by Collection: Woodsculp Pets, Woodsculp Safari
Brand by Release Date: Woodsculp Christmas 2023, Woodsculp Summer 2022 I would create each of these keywords as a category so that they can be found by a search engine and by users. I would then structure as follows: All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Pets
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Christmas 2023
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Summer 2022 The only problem with this structure is it would take more than 3 clicks (4) for the user to reach a product. How critical is this for good SEO and user experience? Would I be better off getting rid of the ‘Woodsculp by Animal’, ‘Woodsculp by Collection’ and ‘Woodsculp by Release Date’ categories? Structure would look as follows: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp Christmas 2023 The only thing with this is there would be a lot of categories under the brand name which might make it more difficult for search engines and users to logically follow. Would I be better off getting rid of the brand category and replace them with the keyword categories? Structure would look as follows: All Things Nature -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp by Release Date -> Woodsculp Christmas 2023 This would organise things more logically but I would then lose the brand category (and the potential of the brand keyword ranking?) Would I be better off choosing one main keyword to use as a category and then use tags for the other categories? Categories: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants Tags: Woodsculp Safari
Woodsculp Christmas 2023 The next issue I have is that I have products which could fall under several different categories. A product called Elijah Elephant, for example could fall under Woodsculp Elephants, Woodsculp Safari and Woodsculp Summer 2022. In previous e-commerce sites I have never assigned multiple categories to one product (I instead have used tags). Is it good practice to organise products under multiple categories for an e-commerce site? Thanks in advance for any help and advice.0 -
Unsolved New Google SERP Now Lazy Loading
Hello, Google has changed the way it displays it's SERPs with lazy loading new listings. Because of this the Moz Chrome Extension no longer shows results past first results. I also often find that when a site is ranked above the Maps, it doesn't display results. Is there a fix for this?
Moz Bar | | HercMagnus0 -
Unsolved Site showing up in Google search results for irrelevant keywords
Hi there, one of my client's sites is showing up in Google search results / getting a lot of site traffic from keywords that while very close to words we're actually trying to target on the site, are irrelevant for the client and their site content. Does anyone have ideas of how to address this?
SEO Tactics | | Tunnel70 -
Need help with Meta tags generator
Hello, I am doing SEO for my business website. I am trying to generate Meta Tags here
On-Page Optimization | | webdropyyc
https://webdrop.ca/seo-tools/meta-tag-generator What should I enter for "Search engines should revisit this page after ". We are not going to change content on daily basis. 7 Days or 30 days are good enough?0 -
Collections or blog posts for Shopify ecommerce seo?
Hi, hope you guys can help as I am going down a rabbit hole with this one! We have a solid-ranking sports nutrition site and are building a new SEO keyword strategy on our Shopify built store. We are using collections (categories) for much of the key product-based seo. This is because, as we understand it, Google prioritises collection/category pages over product pages. Should we then build additional collection pages to rank for secondary product search terms that could fit a collection page structure (eg 'vegan sports nutrition'), or should we use blog posts to do this? We have a quality blog with good unique content and reasonable domain authority so both options are open to us. But while the collection/category option may be best for SEO, too many collections/categories could upset our UX. We have a very small product range (10 products) so want to keep navigation fast and easy. Our 7 lead keyword collection pages do this already. More run the risk of upsetting ease/speed of site navigation. On the other hand, conversion rate from collection pages is historically much better than blog pages. We have made major technical upgrades to the blog to improve this but these are yet to be tested in anger. So at the heart of it all - do you guys recommend favouring blog posts or collection/category pages for secondary high sales intent keywords? All help gratefully received - thanks!
SEO Tactics | | WP332