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Best practices for retiring 100s of blog posts?
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Hi. I wanted to get best practices for retiring an enterprise blog with hundreds of old posts with subject matter that won't be repurposed. What would be the best course of action to retire and maintain the value of any SEO authority from those old blog pages?
Is it enough to move those old posts into an archive subdirectory and Google would deprioritize those posts over time?
Or would a mass redirect of old blog posts to the new blog's home page be allowed (even though the old blog post content isn't being specifically replaced)? Or would Google basically say that if there aren't 1:1 replacement URLs, that would be seen as soft-404s and treated like a 404?
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Retiring a large number of blog posts can be a significant task, and it's important to handle it thoughtfully to maintain the integrity of your website and its content. Here are some best practices for retiring hundreds of blog posts:
1. Assessment and Planning:
- Evaluate each blog post individually to determine its relevance, traffic, and importance.
2. Communication:** - Inform your audience about the changes in advance. Create a blog post or announcement explaining the decision to retire certain content.
3.Maintain SEO: - Update your sitemap to reflect the changes.
4.Content Audit:
Use the retirement as an opportunity to conduct a broader content audit. Assess the overall quality and relevance of your remaining content.
5. Learn from Analytics: - Analyze website analytics to understand the impact of retiring specific posts on traffic and user engagement.
- Evaluate each blog post individually to determine its relevance, traffic, and importance.
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Best Practices for Retiring Hundreds of Blogs
Are you contemplating retiring hundreds of old blog posts? It's a significant decision, but fear not! Here are the best practices for a smooth transition.
Content Audit: Analyze traffic, engagement, and relevance to identify which posts to retire. Preserve high-performing and evergreen content for repurposing.
301 Redirects: Redirect retired blog URLs to related or updated content using 301 redirects. This preserves SEO value and prevents broken links.
Inform Your Audience: Notify your readers in advance about the changes. Explain why certain posts are being retired and assure them of fresh, valuable content to come.
Archiving: Consider archiving the retired posts on your website for reference purposes. This maintains historical context and might still attract occasional visits.
Promotion of New Content: Emphasize your latest and most relevant content. Utilize newsletters, social media, and email campaigns to highlight new posts and offerings.
Monitor Analytics: Keep a close eye on post-retirement metrics to gauge the impact on traffic and user behavior. Adjust your strategy as needed.
Remember, retiring old blogs opens up opportunities for fresh, engaging content that resonates with your audience. Embrace the change and watch your website flourish!
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Redirecting them in bulk might cause some loss of equity yes - are any of them particularly noteworthy or well linked to? Perhaps just those ones could be left up.
That said, if you have the option to leave these posts live on an archived subdirectory, why is it that you want to take them down at all? Usually the answer would be because they are duplicate or thin content, but clearly that is not the case.
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@David_Fisher When retiring an old enterprise blog with many outdated posts, simply archiving them in a subdirectory may not be enough to prevent Google from indexing them. Redirecting all the old posts to the new blog's homepage without any relevant content could be seen as a soft-404 by Google.
The best approach would be to repurpose or update any relevant posts for the new blog and redirect only those specific posts. For the rest, create a custom 404 page that provides links to the new blog's homepage and other relevant content. This approach ensures a positive user experience and maintains SEO authority.
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