• esmeralda-LT82Li
        All notifications
        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Track your brand’s footprint in AI search
          Moz Pro

          Track your brand’s footprint in AI search

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          Let your business shine with Listings AI

          Let your business shine with Listings AI

          Get found
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. SEO and Digital Marketing Forum
        2. Categories
        3. SEO Tactics
        4. Keyword Research
        5. Potential traffic
        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Potential traffic

        Keyword Research
        ahrefskeywordpotential trafficvolumemoz pro
        9 7 806
        • Watching
          Notify me of new replies.
          Show question in unread.
        • Not Watching
          Do not notify me of new replies.
          Show question in unread if category is not ignored.
        • Ignoring
          Do not notify me of new replies.
          Do not show question in unread.
        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with topic management privileges can see it.
        • Siir
          Siir last edited by

          Hi!

          I am curious what is the Moz equivalent of "potential traffic" metric in Ahrefs? Is there any keyword metric I can check in Moz to receive data on potential traffic rather than only volume?

          Thanks in advance!

          SocialFire davidclarks emmakellysays 3 Replies Last reply Reply Quote 0
          • FinacusTech
            FinacusTech last edited by

            Potential traffic refers to the maximum number of visitors or users that a website, app, or physical location could attract under optimal conditions. It is a metric used in marketing and business planning to estimate audience reach, evaluate market demand, and estimate potential revenue streams. Understanding potential traffic helps businesses develop strategies to effectively attract visitors and convert them into customers.

            1 Reply Last reply Reply Quote 0
            • emmakellysays
              emmakellysays @tuvanlamdep last edited by

              @tuvanlamdep said in Potential traffic:

              "My website is reported as being blocked from indexing by Google Search Console, but I don't know why. I haven't intentionally blocked indexing in the settings of WordPress, nor have I interfered with the default robot.txt file. My website is https://tuvanlamdep.org. Can anyone help me investigate?"

              As a i said earlier to install a SSL, so that users & google can trust your website. A SSL (Secure Socket Layer) plays a vital role in sending organic traffic by google. As Users & google trust a a website such as https://www.spotifycorner.com/ . On this website SSL has been installed, & it is helping in organic ranking from google.

              1 Reply Last reply Reply Quote 0
              • emmakellysays
                emmakellysays @Siir last edited by

                @Siir

                In Moz, the closest equivalent to Ahrefs' "potential traffic" metric is the "Organic CTR" data point in the Keyword Explorer tool.

                The Organic CTR shows the estimated click-through rate for a keyword based on its current ranking position. This provides an indication of the potential traffic a keyword could drive if your page ranks well for it.

                While Moz doesn't have an exact "potential traffic" metric like Ahrefs, the Organic CTR can give you a sense of the traffic opportunity for a keyword. The higher the Organic CTR, the more potential traffic you could get from ranking for that keyword.

                So in summary, Moz's Organic CTR is the closest approximation to Ahrefs' "potential traffic" metric when evaluating keyword opportunities. It provides an estimate of the click-through rate and traffic potential based on ranking position.

                1 Reply Last reply Reply Quote 0
                • emmakellysays
                  emmakellysays @tuvanlamdep last edited by

                  @tuvanlamdep

                  @tuvanlamdep said in Potential traffic:

                  "My website is reported as being blocked from indexing by Google Search Console, but I don't know why. I haven't intentionally blocked indexing in the settings of WordPress, nor have I interfered with the default robot.txt file. My website is https://tuvanlamdep.org. Can anyone help me investigate?"

                  Hi

                  It seems like SSL has been disabled/not installed on your website. Install SSL first, so that your website can become secure for google & potential visitors.

                  1 Reply Last reply Reply Quote 0
                  • Smartliving1111
                    Smartliving1111 last edited by

                    I am curious what is the Moz equivalent of "potential traffic" metric in Ahrefs? Is there any keyword metric I can check in Moz to receive data on potential traffic rather than only volume? Plumber Sydney

                    1 Reply Last reply Reply Quote 0
                    • davidclarks
                      davidclarks @Siir last edited by

                      @Siir In Moz, the equivalent of Ahrefs' "potential traffic" metric would be the "Estimated Clicks" metric. This provides an estimation of the total clicks you might receive if you rank organically for a particular keyword. So, to assess potential traffic in Moz, focus on the "Estimated Clicks" metric rather than just volume.

                      1 Reply Last reply Reply Quote 1
                      • SocialFire
                        SocialFire @Siir last edited by

                        Hi @Siir,

                        In Moz, you'll find a metric called "Keyword Explorer," which we may say that is similar to the concept of "potential traffic" in Ahrefs.

                        Keyword Explorer helps you understand how hard it might be to rank for a specific keyword as it considers factors like search volume, competition, and the strength of top-ranking pages.

                        Also the Monthly Volume which is under Keyword Explorer, will help to estimate a potential traffic for a given keyword.

                        Hope that helps
                        Alexios Valonasis

                        1 Reply Last reply Reply Quote 1
                        • tuvanlamdep
                          tuvanlamdep last edited by

                          "My website is reported as being blocked from indexing by Google Search Console, but I don't know why. I haven't intentionally blocked indexing in the settings of WordPress, nor have I interfered with the default robot.txt file. My website is https://tuvanlamdep.org. Can anyone help me investigate?"

                          emmakellysays 2 Replies Last reply Reply Quote 0
                          • 1 / 1
                          • First post
                            Last post

                          Explore more categories

                          • Moz Tools

                            Chat with the community about the Moz tools.

                            Getting Started
                            Moz Pro
                            Moz Local
                            Moz Bar
                            API
                            What's New

                          • SEO Tactics

                            Discuss the SEO process with fellow marketers

                            Content Development
                            Competitive Research
                            Keyword Research
                            Link Building
                            On-Page Optimization
                            Technical SEO
                            Reporting & Analytics
                            Intermediate & Advanced SEO
                            Image & Video Optimization
                            International SEO
                            Local SEO

                          • Community

                            Discuss industry events, jobs, and news!

                            Moz Blog
                            Moz News
                            Industry News
                            Jobs and Opportunities
                            SEO Learn Center
                            Whiteboard Friday

                          • Digital Marketing

                            Chat about tactics outside of SEO

                            Affiliate Marketing
                            Branding
                            Conversion Rate Optimization
                            Web Design
                            Paid Search Marketing
                            Social Media

                          • Research & Trends

                            Dive into research and trends in the search industry.

                            SERP Trends
                            Search Behavior
                            Algorithm Updates
                            White Hat / Black Hat SEO
                            Other SEO Tools

                          • Support

                            Connect on product support and feature requests.

                            Product Support
                            Feature Requests
                            Participate in User Research

                          • See all categories

                          • Link Tracking List Error
                            Alberto_Diaz
                            Alberto D.
                            2
                            2
                            249

                          • 403 errors for assets which work fine
                            Skites2
                            Skites2
                            1
                            16
                            850

                          • Ooops. Our crawlers are unable to access that URL
                            ssblawton2533
                            ssblawton2533
                            0
                            5
                            586

                          • Different DR on MOZ vs SEMrush
                            mcafeeonline
                            mcafeeonline
                            0
                            8
                            1.4k

                          • Does Moz Pro include Moz Local
                            gallowaywebteam
                            gallowaywebteam
                            0
                            4
                            1.6k

                          • CSV export does not work
                            netcomsia
                            netcomsia
                            0
                            3
                            2.1k

                          • Does the traffic that a page get affects the page ranking?
                            aliki_rigopoulou
                            aliki_rigopoulou
                            0
                            9
                            5.0k

                          • Which keywords are sending traffic to my site?
                            surabhi6
                            surabhi6
                            0
                            6
                            4.3k

                          Get started with Moz Pro!

                          Unlock the power of advanced SEO tools and data-driven insights.

                          Start my free trial
                          Products
                          • Moz Pro
                          • Moz Local
                          • Moz API
                          • Moz Data
                          • STAT
                          • Product Updates
                          Moz Solutions
                          • SMB Solutions
                          • Agency Solutions
                          • Enterprise Solutions
                          • Digital Marketers
                          Free SEO Tools
                          • Domain Authority Checker
                          • Link Explorer
                          • Keyword Explorer
                          • Competitive Research
                          • Brand Authority Checker
                          • Local Citation Checker
                          • MozBar Extension
                          • MozCast
                          Resources
                          • Blog
                          • SEO Learning Center
                          • Help Hub
                          • Beginner's Guide to SEO
                          • How-to Guides
                          • Moz Academy
                          • API Docs
                          About Moz
                          • About
                          • Team
                          • Careers
                          • Contact
                          Why Moz
                          • Case Studies
                          • Testimonials
                          Get Involved
                          • Become an Affiliate
                          • MozCon
                          • Webinars
                          • Practical Marketer Series
                          • MozPod
                          Connect with us

                          Contact the Help team

                          Join our newsletter
                          Moz logo
                          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                          • Accessibility
                          • Terms of Use
                          • Privacy

                          Looks like your connection to Moz was lost, please wait while we try to reconnect.