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        4. Should I redirect or add content, to 47 Pages?

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        Should I redirect or add content, to 47 Pages?

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        • laurentjb
          laurentjb Subscriber last edited by

          We have an insurance agency website with 47 pages that have duplicate/low content warnings. What's the best way to handle this?

          I'm I right in thinking I have 2 options? Either add new content or redirect the page?

          Thanks in advance 🙂

          JonathanBerthold ww4686101 liamjordan193 jezzycav MarkWade 5 Replies Last reply Reply Quote 1
          • Thewellwomanllc
            Thewellwomanllc last edited by

            Whether you should redirect or add content to the 47 pages depends on the specific circumstances and goals for those pages.

            Redirecting:

            When to Redirect: If the 47 pages have low-quality content, are outdated, or are duplicating other content on your site, redirecting might be the best option. Redirecting these pages to more relevant, high-quality pages can help consolidate your site’s authority and improve user experience. Additionally, if any of these pages are receiving low traffic and you have no plans to update them, redirecting can prevent them from dragging down your overall site performance.
            SEO Consideration: 301 redirects are ideal if the content is permanently moving. This allows you to preserve most of the SEO value from the old pages.
            Adding Content:

            When to Add Content: If the pages in question have potential but lack sufficient depth or relevance, enhancing them with additional content can be beneficial. By updating these pages with more comprehensive, valuable information, you can improve their ranking potential and better serve your audience’s needs.
            SEO Consideration: Ensure that the new content is well-researched, relevant, and optimized for the target keywords. This approach helps maintain or even improve the rankings of these pages.
            Recommendation:
            Evaluate the current performance of each of the 47 pages. If a significant portion has strong existing backlinks or decent traffic, it may be worth investing in content updates. On the other hand, if the pages are weak and have little SEO value, redirecting could be a smarter strategy.

            It might even be a mix of both approaches, depending on what you find during your evaluation.

            1 Reply Last reply Reply Quote 0
            • evelyn1986
              evelyn1986 @liamjordan193 last edited by

              @liamjordan193 thanks

              1 Reply Last reply Reply Quote 0
              • laurentjb
                laurentjb Subscriber @ww4686101 last edited by

                @ww4686101 said in Should I redirect or add content, to 47 Pages?:

                Hi Laurent,

                You're absolutely right that you have two main options: adding new content or redirecting the pages. Here’s how you can decide which approach is best:

                Add New Content: If the pages have potential value and could offer useful information to your audience, then updating them with fresh, high-quality content is the way to go. Focus on making each page unique and valuable to your users. This will not only address the duplicate/low content warnings but also improve your site's overall SEO.

                Redirect: If the pages are redundant or don’t serve a specific purpose anymore, a 301 redirect to a more relevant page might be a better option. This helps consolidate your content, avoid potential penalties, and preserve any link equity those pages might have.

                When to Choose Each Option:

                Add Content if the pages cover topics that are still relevant, have potential for traffic, or could be expanded into something more comprehensive.

                Redirect if the pages are outdated, nearly identical to other pages, or if the content isn’t worth expanding.

                In some cases, a mix of both strategies might be ideal. You could add content to some pages and redirect others that are less useful.

                Hope this helps!

                Brilliant answer, thank you!

                1 Reply Last reply Reply Quote 0
                • MarkWade
                  MarkWade @laurentjb last edited by

                  @laurentjb, The best solution is to consolidate duplicate content by merging similar pages and redirecting outdated or redundant pages to relevant ones using 301 redirects. For low-content pages, either expand the content to add value or combine them with related pages. This improves SEO and enhances the user experience.

                  1 Reply Last reply Reply Quote 0
                  • jezzycav
                    jezzycav @laurentjb last edited by

                    @laurentjb said in Should I redirect or add content, to 47 Pages?:

                    We have an insurance agency website with 47 pages that have duplicate/low content warnings. What's the best way to handle this?

                    I'm I right in thinking I have 2 options? Either add new content or redirect the page?

                    Thanks in advance 🙂

                    You're correct that you have two main options: either add more valuable content to improve the quality of those pages or redirect them to more relevant, higher-quality pages. Adding new content in Flooring Contractor in Ajax is ideal if the pages have unique value, while redirects are better for pages with little to no potential for improvement. Both approaches help address duplicate/low content warnings and improve your site's SEO.

                    1 Reply Last reply Reply Quote 0
                    • liamjordan193
                      liamjordan193 @laurentjb last edited by

                      @laurentjb said in Should I redirect or add content, to 47 Pages?:

                      We have an insurance agency website with 47 pages that have duplicate/low content warnings. What's the best way to handle this?
                      I'm I right in thinking I have 2 options? Either add new content or redirect the page?

                      To handle duplicate/low content warnings on your insurance agency website:

                      Add New Content:

                      Expand and enhance content to make it unique and valuable.
                      Use targeted keywords and structured data to improve SEO.
                      Redirect Pages:

                      Use 301 redirects for pages with minimal value, consolidating content to stronger, related pages.

                      evelyn1986 1 Reply Last reply Reply Quote 1
                      • ww4686101
                        ww4686101 @laurentjb last edited by

                        Hi Laurent,

                        You're absolutely right that you have two main options: adding new content or redirecting the pages. Here’s how you can decide which approach is best:

                        Add New Content: If the pages have potential value and could offer useful information to your audience, then updating them with fresh, high-quality content is the way to go. Focus on making each page unique and valuable to your users. This will not only address the duplicate/low content warnings but also improve your site's overall SEO.

                        Redirect: If the pages are redundant or don’t serve a specific purpose anymore, a 301 redirect to a more relevant page might be a better option. This helps consolidate your content, avoid potential penalties, and preserve any link equity those pages might have.

                        When to Choose Each Option:

                        Add Content if the pages cover topics that are still relevant, have potential for traffic, or could be expanded into something more comprehensive.

                        Redirect if the pages are outdated, nearly identical to other pages, or if the content isn’t worth expanding.

                        In some cases, a mix of both strategies might be ideal. You could add content to some pages and redirect others that are less useful.

                        Hope this helps!

                        laurentjb 1 Reply Last reply Reply Quote 0
                        • JonathanBerthold
                          JonathanBerthold @laurentjb last edited by

                          @laurentjb The action required depends on the type of page triggering these warnings. If these are blog category/tag results pages, you can add unique identifiers to keep them distinct.

                          If they are unique pages, I would recommend adding content if you feel that this will provide extra value to users. If they are pages that get no traffic, do not rank for anything on Google/Bing, and do not provide value to users, you can deprecate them and 301 the links to the most relevant page without harming your website.

                          I hope that helps!

                          1 Reply Last reply Reply Quote 0
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                            about how long do they appear as backlinks on moz? I changed the url and links, if you click it, a redirection appears, the page is already indexed
                            how to proceed? thank you
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                            Link Building | | Adina Laura Matei
                            0
                          • Leviiii

                            slug Link redirect to subdomain?

                            redirect subdomain link building

                            Hi !
                            Im Levi new here and new in the world of SEO, please dont judge if my questions are silly. Back on the days when the site was built we thought it is a good ideea to have subdomains that together with the domain name represent our main keywords.
                            ex. https://stansted.tonorwich.uk, https://heathrow.tonorwich.uk, https://luton.tonorwich.uk, https://gatwick.tonorwich.uk. There is content on this subdomains, would it make any difference from SEO perspective if we create slugs that redirect to these subdomains? for example creating https://tonorwich.uk/taxi-minibus-vip-tesla-norwich-to-stansted that redirects to https://stansted.tonorwich.uk ? Or better create these slugs with slightly different content?
                            Any ideeas would be appreciated.
                            Thanks in advance!

                            Link Building | | Leviiii
                            0
                          • Kate_Nadeau

                            What is the difference between "document" and "object" moved redirect errors?

                            redirect chain redirect

                            What is the difference between "document" and "object" moved redirect errors? I'm used to see "object moved" as a redirect chain issue that needs to be fixed, but this week my report contained a "document moved" redirect chain issue. And it's on our homepage. Looks like it might be a HTTP versus an HTTPS issue.

                            Reporting & Analytics | | Kate_Nadeau
                            0
                          • vivekrathore

                            How does Indeed.com make it to the top of every single search despite of having aggregated content or duplicate content

                            How does Indeed.com make it to the top of every single search despite of having duplicate content. I mean somewhere google says they will prefer original content & will give preference to them who have original content but this statement contradict when I see Indeed.com as they aggregate content from other sites but still rank higher than original content provider side. How does Indeed.com make it to the top of every single search despite of having aggregated content or duplicate content

                            On-Page Optimization | | vivekrathore
                            0
                          • mblsolutions

                            Why is my contact us page ranking higher than my home page?

                            Hello, It doesn't matter what keyword I put into Google (when I'm not signed in and have cleaned down my browsing history) the contact us page ranks higher than the home page. I'm not sure why this is, the home page has a higher page authority, more links and more social media shares, the website is an established one. When I have checked Google Analytics my home page gets more people landing on it than the contact us page. It looks like people are ignoring the contact us page and scrolling down until they find the home page. I'd appreciate any help or advice you might have. Thank you.

                            On-Page Optimization | | mblsolutions
                            2
                          • wlw2009

                            Page content length...does it matter?

                            As I begin developing my website's content, does it matter how long or short the actual text found in the is? I heard someone say before "a minimum of 250 words", but is that true? If so, what is the maximum length I should use?

                            On-Page Optimization | | wlw2009
                            0
                          • PHDAustralia68

                            Missing meta descriptions on indexed pages, portfolio, tags, author and archive pages. I am using SEO all in one, any advice?

                            I am having a few problems that I can't seem to work out.....I am fairly new to this and can't seem to work out the following: Any help would be greatly appreciated 🙂 1. I am missing alot of meta description tags. I have installed "All in One SEO" but there seems to be no options to add meta descriptions in portfolio posts. I have also written meta descriptions for 'tags' and whilst I can see them in WP they don't seem to be activated. 2. The blog has pages indexed by WP- called Part 2 (/page/2), Part 3 (/page/3) etc. How do I solve this issue of meta descriptions and indexed pages? 3. There is also a page for myself, the author, that has multiple indexes for all the blog posts I have written, and I can't edit these archives to add meta descriptions. This also applies to the month archives for the blog. 4. Also, SEOmoz tells me that I have too many links on my blog page (also indexed) and their consequent tags. This also applies to the author pages (myself ). How do I fix this? Thanks for your help 🙂 Regards Nadia

                            On-Page Optimization | | PHDAustralia68
                            0

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