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Best redirect destination for 18k highly-linked pages
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Technical SEO question regarding redirects; I appreciate any insights on best way to handle.
Situation: We're decommissioning several major content sections on a website, comprising ~18k webpages. This is a well established site (10+ years) and many of the pages within these sections have high-quality inbound links from .orgs and .edus.
Challenge: We're trying to determine the best place to redirect these 18k pages.
For user experience, we believe best option is the homepage, which has a statement about the changes to the site and links to the most important remaining sections of the site. It's also the most important page on site, so the bolster of 301 redirected links doesn't seem bad.
However, someone on our team is concerned that that many new redirected pages and links going to our homepage will trigger a negative SEO flag for the homepage, and recommends instead that they all go to our custom 404 page (which also includes links to important remaining sections).
What's the right approach here to preserve remaining SEO value of these soon-to-be-redirected pages without triggering Google penalties?
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Redirecting 18k pages to the homepage is risky for SEO. While it might seem like an easy fix, it could dilute the homepage's authority and negatively impact user experience. Instead, a more targeted approach is ideal:
Category-Based Redirects: Redirect related content sections to the most relevant category or subpage rather than the homepage. This helps preserve relevancy and SEO value.
Custom 404 with Helpful Links: If category-based redirects aren’t possible, a custom 404 page with links to important sections is a good option. This minimizes user frustration and preserves SEO value without overwhelming your homepage.
Overall, avoid overloading the homepage with unrelated redirects to prevent potential penalties or ranking issues. Aim for logical, content-driven redirects where possible.
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@davidvogel said in Best redirect destination for 18k highly-linked pages:
Technical SEO question regarding redirects; I appreciate any insights on best way to handle.
Situation: We're decommissioning several major content sections on a website, comprising ~18k webpages. This is a well established site (10+ years) and many of the pages within these sections have high-quality inbound links from .orgs and .edus.
Challenge: We're trying to determine the best place to redirect these 18k pages.
For user experience, we believe best option is the homepage, which has a statement about the changes to the site and links to the most important remaining sections of the site. It's also the most important page on site, so the bolster of 301 redirected links doesn't seem bad.
However, someone on our team is concerned that that many new redirected pages and links going to our homepage will trigger a negative SEO flag for the homepage, and recommends instead that they all go to our custom 404 page (which also includes links to important remaining sections).
What's the right approach here to preserve remaining SEO value of these soon-to-be-redirected pages without triggering Google penalties?Redirecting 18k pages to the homepage is risky for SEO. While it might seem like an easy fix, it could dilute the homepage's authority and negatively impact user experience. Instead, a more targeted approach is ideal:
Category-Based Redirects: Redirect related content sections to the most relevant category or subpage rather than the homepage. This helps preserve relevancy and SEO value.
Custom 404 with Helpful Links: If category-based redirects aren’t possible, a custom 404 page with links to important sections is a good option. This minimizes user frustration and preserves SEO value without overwhelming your homepage.
Overall, avoid overloading the homepage with unrelated redirects to prevent potential penalties or ranking issues. Aim for logical, content-driven redirects where possible.
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@davidvogel said in Best redirect destination for 18k highly-linked pages:
Technical SEO question regarding redirects; I appreciate any insights on best way to handle.
Situation: We're decommissioning several major content sections on a website, comprising ~18k webpages. This is a well established site (10+ years) and many of the pages within these sections have high-quality inbound links from .orgs and .edus.
Challenge: We're trying to determine the best place to redirect these 18k pages.
For user experience, we believe best option is the homepage, which has a statement about the changes to the site and links to the most important remaining sections of the site. It's also the most important page on site, so the bolster of 301 redirected links doesn't seem bad.
However, someone on our team is concerned that that many new redirected pages and links going to our homepage will trigger a negative SEO flag for the homepage, and recommends instead that they all go to our custom 404 page (which also includes links to important remaining sections).
What's the right approach here to preserve remaining SEO value of these soon-to-be-redirected pages without triggering Google penalties?
If you have 18k highly-linked pages, it’s best to 301 redirect them to the most relevant, high-quality destination on your site. Ideally, these pages should point to content that’s closely related to the original topics. If no specific match exists, redirecting them to a broader category page or a useful, high-authority page (like your homepage) is an option. Just avoid sending everything to the homepage if possible, as that can dilute relevance signals. Good luck
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Recommended Approach for Redirects:
Best Practice: Redirect each page to the most relevant remaining page. This preserves SEO value and improves user experience.Why: Google favors relevance, and this avoids the "soft 404" issue or penalties for generic redirects.
If 1:1 Mapping Isn’t Feasible:Option A: Redirect to category pages or sections related to the old content.
Option B: Split redirects between the homepage and a custom 404 page, depending on relevance.
Avoid These Mistakes:Redirecting all pages to the homepage can confuse users and may not preserve link equity.
Redirecting to a custom 404 loses SEO value entirely.
Mitigate Concerns About SEO Penalties:Ensure the homepage (if used) is relevant, with clear links to key sections.
Use Google Search Console to monitor performance and adjust as needed.
Redirect relevance is the key to preserving both SEO value and user satisfaction. -
What should I do now to get the good rankings in Google search? It's been more than 3-4 months now, Not a single website of mine is getting good ranks. It's because google is not considering backlinking, Or what is the reason behind this?
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@davidvogel said in Best redirect destination for 18k highly-linked pages:
Technical SEO question regarding redirects; I appreciate any insights on best way to handle.
Situation: We're decommissioning several major content sections on a website, comprising ~18k webpages. This is a well established site (10+ years) and many of the pages within these sections have high-quality inbound links from .orgs and .edus.
Challenge: We're trying to determine the best place to redirect these 18k pages.
For user experience, we believe best option is the homepage, which has a statement about the changes to the site and links to the most important remaining sections of the site. It's also the most important page on site, so the bolster of 301 redirected links doesn't seem bad.
However, someone on our team is concerned that that many new redirected pages and links going to our homepage will trigger a negative SEO flag for the homepage, and recommends instead that they all go to our custom 404 page (which also includes links to important remaining sections).
What's the right approach here to preserve remaining SEO value of these soon-to-be-redirected pages without triggering Google penalties?
If redirecting each page contextually isn’t feasible, consider a blended approach. Redirect the most valuable or relevant pages to closely related section pages, and direct the remainder to a custom 404 page. This preserves link equity for high-value pages while reducing the likelihood of “soft 404” issues or other penalties.
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@davidvogel said in Best redirect destination for 18k highly-linked pages:
Technical SEO question regarding redirects; I appreciate any insights on best way to handle.
Situation: We're decommissioning several major content sections on a website, comprising ~18k webpages. This is a well established site (10+ years) and many of the pages within these sections have high-quality inbound links from .orgs and .edus.
Challenge: We're trying to determine the best place to redirect these 18k pages.
For user experience, we believe best option is the homepage, which has a statement about the changes to the site and links to the most important remaining sections of the site. It's also the most important page on site, so the bolster of 301 redirected links doesn't seem bad.
However, someone on our team is concerned that that many new redirected pages and links going to our homepage will trigger a negative SEO flag for the homepage, and recommends instead that they all go to our custom 404 page (which also includes links to important remaining sections).
What's the right approach here to preserve remaining SEO value of these soon-to-be-redirected pages without triggering Google penalties?
When dealing with redirects for a site decommission, it’s important to keep SEO value intact. Redirecting all pages to a single destination like the homepage can be tempting, but search engines, including Google, may treat mass redirects to one page as a soft 404, which could diminish SEO strength. A more effective approach would be to redirect each section to the most relevant remaining pages. For instance, if you’re managing content related to video editing software like PowerDirector or Filmora, redirecting each page to an active section on similar video editing tips or resources would make sense. This way, you’re distributing link equity across relevant content and providing users with pages that align with their intent. A custom 404 page with helpful links is a good fallback option for pages without a suitable match.
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How do I carry out a redirect? Is there a code I need to use? Thank you in advance.
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https://clients1.google.com/url?sa=t&url=http%3A%2F%2Fwww.antena24.ro/ Exanple here What's the next step? is it put in ping mass bulk? is ping enough?
Link Building | | Adina Laura Matei
about how long do they appear as backlinks on moz? I changed the url and links, if you click it, a redirection appears, the page is already indexed
how to proceed? thank you
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Unsolved Question about a Screaming Frog crawling issue
Hello, I have a very peculiar question about an issue I'm having when working on a website. It's a WordPress site and I'm using a generic plug in for title and meta updates. When I go to crawl the site through screaming frog, however, there seems to be a hard coded title tag that I can't find anywhere and the plug in updates don't get crawled. If anyone has any suggestions, thatd be great. Thanks!
Technical SEO | | KyleSennikoff0 -
Unsolved Capturing Source Dynamically for UTM Parameters
Does anyone have a tutorial on how to dynamically capture the referring source to be populated in UTM parameters for Google Analytics? We want to syndicate content and be able to see all of the websites that provided referral traffic for this specific objective. We want to set a specific utm_medium and utm_campaign but have the utm_source be dynamic and capture the referring website. If we set a permanent utm_source, it would appear the same for all incoming traffic. Thanks in advance!
Technical SEO | | peteboyd0 -
Need some help understanding SEO - Please help before I lose [pull out] all my hair
I'm new to SEO, and am stubbornly trying to educate myself. I have a telescope shop in Canada, it's a small business that we run on the side. We're driving lots of traffic through FB and our outreach programs but I really want to increase our presence on search. We released a new website back in January and it killed some of our rankings. We're working our way back with a very specific set of efforts on regular SEO: Metadata and titles, although it seems that's not super relevant Building high quality backlinks and eliminating any spammy backlinks Rewriting product listings so that they are original content though I'm not sure how important this is in e-commerce Writing high quality articles and blog posts Working relevant keywords into our product pages and titles I understand that good SEO is about pushing on all the levers, and trying to make sure that your site is as valuable to the end user as possible. We're making some good progress, but I'm puzzled by the #1 shop in Canada. They don't put any apparent effort into SEO and they still rank #1 on every key product we compete with them on. I've worked with two separate, highly ranked and regarded SEO firms on this and neither has been able to tell my why this other site ranks so highly. Here's a specific example on a popular product that we both sell, the Celestron NexStar 8SE. Here’s the link to Telescope Canada’s page for their Celestron 8SE: https://telescopescanada.ca/products/celestron-nexstar-8se-computerized-telescope-11069 Here’s a link to the Celestron 8SE page from the manufacturer website: https://www.celestron.com/products/nexstar-8se-computerized-telescope Telescopes Canada has just copied and pasted. There is no original content aside from adding the shipping and return policy to the tab, and having some options for selecting accessories on the page. Here is our page: https://all-startelescope.com/products/celestron-nexstar-8se We have higher page authority, higher domain authority, and they keyword analyzer in moz says that our page is higher quality than the Telescopes Canada page. I can’t find a single metric on any tool (ubbersuggest, Moz, ahrefs, semrush) that says Telescopes Canada is a better site, or has a better NexStar 8SE product page. But they keep ranking ahead of us, and right at the top of google search. Our titles are good, our metadata is good (but I don’t think that’s been a serious ranking factor for about ten years). Our text is original, it’s relevant, we have healthy internal links to the page. According to Moz's page ranker it's 20 points higher than Telescope Canada's page. We have invensted in some excellent blog content, we’re adding new products to the website so that we rank for more keywords. All of those things are helping, but I fundamentally don’t understand why Telescopes Canada is #1 almost across the board on every key product in our market. There is something that I’m not seeing here. Can you see any metric, any tool in your toolbox that indicates why they rank at the top, or even higher than we do for in these search terms specific to that product: Celestron NexStar 8SE
Intermediate & Advanced SEO | | nkennett
NexStar 8SE
Celestron NexStar 8SE Canada
NexStar 8SE Canada I have a feeling it's something technical that I'm missing, but I'm not sure how obvious it is with two 'professional' firms not finding it. I'd really appreciate any help or insight that you can offer.0 -
Unsolved Duplicate LocalBusiness Schema Markup
Hello! I've been having a hard time finding an answer to this specific question so I figured I'd drop it here. I always add custom LocalBusiness markup to clients' homepages, but sometimes the client's website provider will include their own automated LocalBusiness markup. The codes I create often include more information. Assuming the website provider is unwilling to remove their markup, is it a bad idea to include my code as well? It seems like it could potentially be read as spammy by Google. Do the pros of having more detailed markup outweigh that potential negative impact?
Local Website Optimization | | GoogleAlgoServant0 -
Redirection chain and Javascript Redirect
Hi, A redirection chain is usually defined as a page redirecting to another page which itself is another redirection. URL1 ---(301/302)---> URL2 ---(301/302)---> URL3 But what about Javascript redirect? They seem to be a different beast: URL1 ---(301/302)---> URL2 ---(200 then Javascript redirect)---> URL3 From what I know if the javascript redirect is instant Google counts it as a 301 permanent redirection, but I'm still not sure about if this counts as a redirection chain. Most of the tools (such as moz) only see the first redirection. So is that scenario a redirection chain or no?
Technical SEO | | LouisPortier0 -
Updating inbound links vs. 301 redirecting the page they link to
Hi everyone, I'm preparing myself for a website redesign and finding conflicting information about inbound links and 301 redirects. If I have a URL (we'll say website.com/website) that is linked to by outside sources, should I get those outside sources to update their links when I change the URL to website.com/webpage? Or is it just as effective from a link juice perspective to simply 301 redirect the old page to the new page? Are there any other implications to this choice that I may want to consider? Thanks!
Technical SEO | | Liggins0