Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Adwords budget for different days of the week
-
We operate a Google Adwords campaign that clearly performs better conversion wise on Monday, Tuesday and Wednesdays ... What is the best way to stack a higher daily budget on specifc days in Adwords - There doesn't appear to be any formal way of doing this and the advice online is mixed...
-
Totally agree Roger, that setting is only good for those humongous campaigns with tons of data points. To circumvent the issue, for smaller campaigns I sometimes:
Start/run campaign entirely on basic/default settings. Even ad rotation. Days. Bids. Everyything. No smart anything. Everything bare bones basic, as if I were dealing with the Adwords interface from pre 2005. Then once enough data has collected I automate things one by one. Nothing beats the pure raw data in the beginning to give a better picture.
-
Great suggestions Pashmina. I would definitely go with number 1, this should be able to do exactly what you want since you can set the ad scheduling to 0 on days you don't want.
I would hesitate to automate it by telling Adwords to optimize for conversions. I haven't had good luck with this in the past and it take a while for Google to get a handle on what converts and what doesn't, so you might have terrible ROI for a few weeks.
-
I can think of several things you could do, and depending on your campaigns, one or a combination of these could work for you:
- Change the Ad Schedule settings and use "Bid Adjustment" to be more/less for desired days.
- Change your Ad Delivery settings to Optimize for conversions. Let Google naturally automate this for you.
- To create a hard daily budget for each set of days, run two separate campaigns with specific days in the settings. (I don't actually recommend doing this unless the other settings don't help you accomplish what you're looking for.)
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do IP and/or DNS changes impact Paid search (Adwords, Bing, etc.)
What impact (if any) does IP or DNS changes, have on paid search campaigns? We recently performed an upgrade to our sites that required a datacenter change (but within the same region East US) and DNS change. We believe there may have been an impact to our ad campaigns in the form of suppression of our ads following the change, specifically - Google Adwords. Is there any information regarding this issue or has anyone experienced this before? Thanks
Paid Search Marketing | | MWM37721 -
How do you guys deal with product description and titles in PLA for different variation products?
Hello guys!
Paid Search Marketing | | Sorin_T
I have to say that I have been browsing, reading, learning and so on Moz for a long time now, and when I had a question to ask I was scared of askings so I don't look stupid but since I've asked my first question a few weeks ago and got a really helpful answer that helped me to no longer think like that. Therefore here is my question: What is the best way of writing product description and titles on Google PLA for product variation? Let's say you have a rope for example which come in different diameter and colour. Right... The title yes it should include variation such as Brand Size Model Colour Other Attributes on each individual product title but the question is .. does to description has to be different for each product so that you also include the attributes for the given product variation? I hope someone out there will understand my question and come up with a good answer. Thank you!0 -
Will pausing my AdWords PPC campaigns impact my organic rankings?
Over 95% of my revenue comes from organic search; less than 5% comes from AdWords PPC (all other sources account for about 1-2%). My ROI on AdWords is roughly zero. It's negative if you include opportunity costs. My question is: if I pause all of my AdWords campaigns, is there ANY chance that my organic rankings (and organic click-through rates) will suffer? This is really two questions. First, could Google retaliate to my reduced ad spending by dropping my rankings? Second, will searchers think differently about my organic link if they don't also see the accompanying paid link on the SERP?
Paid Search Marketing | | ahirai2 -
Google Analytics showing my Adwords campaign bounce rate at 0%
I am relatively new to Adwords, and I can't figure out why the Adwords section of Analytics is showing all my site visitors at 0% bounce rate. Does that mean the account connection is not done right? Obviously Google ads are not a 0% bounce rate. If I can't get that to work, does anyone know how Google ads appear in Traffic? Is it Direct or Referral? I'm sure there's some simple answer I'm just not aware of, I would appreciate anyone's help. Thanks!
Paid Search Marketing | | Crystalline_150 -
AdWords & Iframes?
We have a client that has syndicated content across a variety of domains. They have no access to the domain/hosting for the site that the content is being syndicated on, but would like to run PPC campaigns to these pages. The page is a header, footer and then the main page content is inside of an iframe, and I was wondering if Google will even allow that to be used as a landing page for a PPC campaign? Thanks!
Paid Search Marketing | | RCDesign740 -
Adwords negative keywords / keyword lists conflicting?
Does any of you had any experience on large 5k+ shared negative keyword lists impacting normal campaign negative keywords in Adwords even if they are not selected on these campaigns? And a second question; does anyone know how selected negative keyword lists can be removed from a campaign? I seem to be able to add them but not to remove them... Cheers!
Paid Search Marketing | | hellemans0 -
AdWords quality score of landing pages and subdomains popularity
Hello, I have an AdWords account whose landing pages point to (i.e.) http://www.domain.com/landing01.php I've been using this account for ages, it has a good score and history, so I want to keep it. The first question is: may I use landing pages on different subdomains within the same AdWords account (and in the same root domain)? I.E. (http://cheese.domain.com/landing01.php and http://wine.domain.com/landing02.php) 2nd question: the www subdomain has good subdomain metrics (authority /trust and, generally, links) while the "cheese" subdomain has not (no backlinks at all). Do I get any benefit in Adwords (like quality score or other) if I publish my landing pages under a subdomain with better subdomain metrics (or number of links)? Or should I just go with http://cheese.domain.com even it has no authority at all? Thank you, DoMiSoL Rossini
Paid Search Marketing | | DoMiSoL0 -
How do I find AdWords campaign and adgroup ID numbers?
Is the only way to get them through the AdWords API? If so, how do I do that?
Paid Search Marketing | | Ericc220