Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Double 301 redirect
-
Hi together,
due to some technical reasons I have redirect (301) an existing link two times.
Example:
www.mydomain.com/root/site.html > 301 > www.mydomain.com/site.html > 301 www.mydomain.com/site_new.html
Is there anybody how has got some experience like doing a double redirect? What about link juice?
Best regards
Steffen
-
Make sure you do the url to url wherever possible. If you don't, you won't know in a couple of weeks based on my experience. (One of the best pieces of SEO advice ever came about that very issue. When we went back in and changed each url to 301 within days we saw DA and PA go up!).
I look forward to hearing your progress.Robert
-
Thank you for your answers. We have some important sites we'd like to keep link juice but due to technical reasons we need to do double redirection. Currenty I expect we will loose rankings because we are going to restructure the whole site. I will see it in a couple of days and come back with my experience...
-
Good question Bonprix. My most recent experience was with a law firm that had a previous site several years ago and 301'd and then hired a developer recently to build a new site. Due to change in url structure and menus, etc. it was necessary to 301 from the one they had to the new. I have no answer on link juice other than thinking it through a bit. If the first redirect was set up several years ago and the new one is recent, I do not think you will see to much of a loss assuming it is done correctly. Here are my suggestions:
If using a CMS, do not use an extension and instead use .htaccess file. Here is tutorial suggested in Google webmaster tools: http://httpd.apache.org/docs/2.0/howto/htaccess.html
Make sure you do a 301 for each url and not domain to domain.
I would then go into webmaster tools and let Google know which domain you prefer from a canonical point of view. Here is the link for that: http://www.google.com/support/webmasters/bin/answer.py?answer=44231
If you do all of this you should be able to capture as much of the link juice as possible. I also noted recently that a client's developer had done a 301 redirect for the canonical and chose to redirect the www to the non www. The non had a PA of 1 for the homepage and the www had a PA of 27 for the homepage. If he had simply redirected it the opposite way, he would not be waiting or worrying about link juice. So check that rel=canon is there and check each domain for PA so that you have best outcome.
Good Luck
-
I wouldn't worry too much about the double redirect but how old are the pages that you are redirecting? Are they getting a lot of traffic?
Never seen a double re-direct before but then again I have never seen a lot of things
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I use a 301 redirect to pass 'back link' juice to a different domain?
Hi, I have a backlink from a high DA/PA Government Website pointing to www.domainA.com which I own and can setup 301 redirects on if necessary. However my www.domainA.com is not used and has no active website (but has hosting available which can 301 redirect). www.domainA.com is also contextually irrelevant to the backlink. I want the Government Website link to go to www.domainB.com - which is both the relevant site and which also should be benefiting from from the seo juice from the backlink. So far I have had no luck to get the Government Website's administrators to change the URL on the link to point to www.domainB.com. Q1: If i use a 301 redirect on www.domainA.com to redirect to www.domainB.com will most of the backlink's SEO juice still be passed on to www.domainB.com? Q2: If the answer to the above is yes - would there be benefit to taking this a step further and redirect www.domainA.com to a deeper directory on www.domianB.com which is even more relevant?
Technical SEO | | DGAU
ie. redirect www.domainA.com to www.domainB.com/categoryB - passing the link juice deeper.0 -
Help Setting Up 301 Redirects from Coldfusion Site to Wordpress Site.
I have created a new website and need to redirect all of the previous pages to the new one. The old website was built in coldfusion and the new site is built in wordpress. One of the pages I'm trying to redirect is www.norriseal.com/products.cfm to http://norrisealwellmark.com/products/. This is what I have in my .htaccess file <ifmodule mod_rewrite.c="">Options +FollowSymlinks
Technical SEO | | MarketHubb
RewriteEngine On
RewriteBase /
Redirect 301 /products.cfm http://norrisealwellmark.com/products/</ifmodule> The result of this redirect is http://norrisealwellmark.com/products.cfm How do I prevent the .cfm from appending to the destination URL?1 -
How to redirect 302 status to 301 status code using wordpress
I just ran the link opportunity option within site explorer and it shows that 31 pages are currently in a 302 status. Should I try to convert the 302's to 301's? And what is the easiest way to do this? I see several wordpress plugins that claim to do 301 redirects but I don't know which to choose. Any help would be greatly appreciated!
Technical SEO | | vmsolu0 -
Meta descriptions and h1 tags during a 301 redirect
My employer is shifting to a new domain and i am in the midst of doing URL mapping. I realize that many of the meta descriptions and H1 tags are different on the new pages - is this a problem ? Thank you.
Technical SEO | | ptapley0 -
Best & easiest way to 301 redirect on IIS
Hi all, What is the best and easiest way to 301 redirect URLs on IIS server? I got access to the FTP and WordPress back office, but no access to the server admin. Is there an easy way to create 301 redirect without having to always annoy the tech in charge of the server? Thanks!
Technical SEO | | 2MSens0 -
Can you 301 redirect a page to an already existing/old page ?
If you delete a page (say a sub department/category page on an ecommerce store) should you 301 redirect its url to the nearest equivalent page still on the site or just delete and forget about it ? Generally should you try and 301 redirect any old pages your deleting if you can find suitable page with similar content to redirect to. Wont G consider it weird if you say a page has moved permenantly to such and such an address if that page/address existed before ? I presume its fine since say in the scenario of consolidating departments on your store you want to redirect the department page your going to delete to the existing pages/department you are consolidating old departments products into ?
Technical SEO | | Dan-Lawrence0 -
How long should I keep 301 redirects?
I have modified a the URL structure of a whole section of a website and used mod_rewrite 301 redirect to match the new structure. Now that was around 3 months ago and I was wondering how long should I keep this redirect for? As it is a new website I am quite sure that there are no links around with the old URL structure but still I can see the google bot trying from time to time to access the old URL structure. Shouldn't the google bot learn from this 301 redirect and not go anymore for the old URL?
Technical SEO | | socialtowards0 -
301 Redirect with an Exact Domain name Match
My Client had a site that ranked for a pretty competitive two word phrase, but for a variety of reasons had to transfer the site to a different domain name (with none of the previous keywords). We've 301'd everything just fine to the new site, but our traffic for that two word phrase, as well as related long tail traffic, is beginning to drop. Could the drop be related to something that we didn't do well in the transfer? Or is it due to the new domain name now not being an exact match? Sitenote question: Our Google Analytics is still set up for the former domain name and shows data just fine. Is there any reason to switch GA to the new domain? What are the pros/cons? Much thanks in advance!
Technical SEO | | TrevorMcKendrick0