Aaron is the Director of Innovation at Five Blocks, a brand and reputation marketing agency, where his role is to develop new processes driven by research and technology in order to improve the company’s services and offerings. He oversees and is responsible for the proprietary reputation monitoring dashboard, which is currently in development. Additionally. he plays a major role in business development and company branding by contributing thought leadership. His experience spans from global agencies to small startups.
Find Friedman writing about digital marketing and the relationship between search & social here and on Search Engine Land in his monthly search and social column. You can also find Aaron speaking at SMX, PubCon and other conferences around the country. Follow his adventures on Twitter @AaronFriedman