Gary F Cramer a local business entrepreneur with a 15 year back ground in broadcast advertising. With the advertising and marketing world evolving everyday Gary (also a real estate broker) was looking for better ways to get exposure in the marketplace. It was soon discovered that the only way to learn what the GuRu's on the internet knew was to study under them and pay them lots of money to revel their secrets. 1st page rankings on the search engines would not come easy or cheaply. In many cases it was necessary to purchase the software and tools GuRus had developed over the years to perfect the process. Through this rather costly and time consuming process Gary became Palm Beach SEO GuRu.