Excellent, it does make a lot of sense!
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Posts made by Branagan
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RE: Site URL called out but not clickable.posted in Link Building
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RE: Best Video Sitemap plugin for wordpress? And do I need both a video sitemap and a normal one?posted in Image & Video Optimization
You could try this one: Google XML Sitemap for Videos
It seems that it only includes posts that contain (or link to) videos in a file called sitemap-video.xml, so you'll probably need your regular sitemap plugin too to generate a full sitemap.xml file.
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RE: Site URL called out but not clickable.posted in Link Building
I don't know if there's a definitive answer on this, since it's effects wouldn't be easy to measure, but if you think about it, it makes sense that it should be taken into account to some extent, and if not, at least users would be able to learn about your site.
Off course, as regular links do, I guess it would depend on the context, relevance, and reputation of the page where the mention takes place.
Also, from a branding point of view, it would be positive (again, depending on the context), it seems one of the functions of the new SEOmoz Fresh Web Explorer is precisely to find out about mentions.
Check out this post where they carried out an experiment about the subject and also cite Matt Cutt's reponse to the question (although very old): http://dejanseo.com.au/seo-experiment-with-non-link-references/