Brian Carter is an acclaimed marketing and social media speaker who spices up his talks with his stand up and improv comedy background. He is the #1 bestselling author of The Cowbell Principle as well as three social media books including the international bestseller "The Like Economy", "LinkedIn For Business" and the bestselling "Facebook Marketing". Brian has appeared on Bloomberg TV and in The Wall Street Journal He is a digital marketing consultant for great brands like NBC, Microsoft, SalesForce, Citrix, Marketo, Dramamine and Universal Studios. Brian has 16 years experience with search and social marketing, both as a consultant and marketing agency director.