Charlie Marchant is the CEO of Exposure Ninja, a leading digital marketing agency known for its specialism in SEO and AI Search. She has an inspiring career trajectory, having started at the agency in 2014 as a freelance writer before rising through the ranks to become CEO in 2023.

A female leader in a male-dominated industry, Charlie is part of the 30% of women leading advertising agencies. She was promoted to CEO at just 33 years old, after successfully scaling the agency’s revenue and profits as COO.

As CEO, Charlie continues to push boundaries — not just in marketing, but also in team culture, inclusivity, and social impact. Some of her proudest achievements include:

• Achieving B Corp certification for the agency, reinforcing a commitment to ethical business practices.
• Building a 65% female workforce, exceeding industry norms (UK marketing sector: 58% women).
• Creating a 54% female management team, nearly double the national average (33.5% in mid-market businesses).
• Introducing a pioneering sick pay policy to set new standards for employee well-being.
• Launching the Ninja Digital Marketing Mentoring Programme, prioritising support for aspiring digital marketers from less privileged backgrounds.
• Winning 9 industry awards in 2024 for outstanding marketing campaigns.

Charlie is a forward-thinking leader, passionate about business growth, leadership, women in marketing, better business practices and creating a positive impact in business.