Keep in mind that many shopping carts have "buy buttons" and "purchase links" that can be embedded in .pdf documents and will deliver the visitor (and the item) into the shopping cart when clicked.
Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Posts made by EGOL
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RE: Should I add PDF manuals to my product pages?
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RE: What is the value of having a social media feed displayed on your website?
lol... glad you like it.
I am still waiting for the social evangelists to tell me why I am wrong.
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RE: What is the value of having a social media feed displayed on your website?
You see a lot of sites with a Facebook or Twitter feed displayed, but I struggle to understand their value.
Same here.
OK, it shows that you are active on this or that social media channel, but unless you are posting great content consistently on the social media displayed, the impact of your feed could detract from the web page it is displayed on.
Yep.
And, instead of building value on Zuck's site you could have spent all of that time building value on your own site.
It could also cause a visitor to that page on your site to click away from your site into the noise and distraction of that social media channel.
Yep. I would rather give that space to a nice-size Adsense unit. Then if somebody leaves my site I am gonna be paid.
I don't have an issue with using social media icons to link to your channels, but they are more discreet and the sort of thing people will look for if they are interested enough in your web pages to want to connect with you.
I am not looking to "connect" with anybody.
Also, social sharing icons are good, but I do not see the value in social media feeds.
I agree. If somebody wants to share, I am fine with that. If you have great content and people who share it then that can be like tossing gasoline on a fire. I am trying to set my own site on fire and not try to build one on social media. One good fire is all I can handle.
Do you agree or disagree?
I agree. Completely.
But, lots of people enjoy "connecting" and "sharing" and interacting with people. If you enjoy it, do it.
I enjoy creating content for my websites... for a break I post on SEO forums. I am not posting about my niche on social sites because I don't enjoy it and I really don't want to interact with people. There is always someone there who is trying to use me.
On SEO forums I answer what I want, when I want, there's no obligation. People don't try to use me. I learn a few things and use what I learn to make money on my website. When I ask a question here, some awesome people help me. So, I get back what I put in.
I am more than will to be persuaded otherwise.
I think that it is a pretty safe bet that a social evangelist will try to persuade you.
Bottom line... I think that social sites are like spending money on jewelry. Buy it if you like it, spend an amount that buys what makes you happy.... but don't dare consider it as an investment and don't buy jewelry when your roof is leakin' or your fridge is empty. It's OK to make vanity purchases if that makes you happy... sometimes you can sell something back for a little less than what you paid for it but the market for "used jewelry" is never good.
Finally... I want to hear from anybody anywhere who is making a good return on social media posting. Tell the truth. I don't see the big important sites allowing their traffic to be siphoned off to social. Do you see bigass feeds on amazon, CNN, huffpost or NYT. I think that they are focused on makin' money, not on getting social.
So, I think that people who can make a lot of money posting on social rare, and if they have done good accounting and record keeping to prove their profits they should be held right up there with the Pope.
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RE: Will ReDesigning my website negatively affect SEO?
Here are things that can ruin your rankings if done poorly...
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changing your on-page optimization - this includes titles h1 h2 etc.
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changing your URLs and not doing a redirect
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changing your file/folder names in a way that makes them less relevant
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changing your internal navigation in a way that reroutes linkjuice
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using code that prevents spidering of internal links
Not directly related to SEO but still important
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changing your page layout that obscures navigation, links to related items, access to important pages - these can increase your bounce rate
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design changes that reduce mind-on-task in ways that kill your conversion rate
When you do a redesign you should not be fearing the loss of rankings. Instead this is the time to do an SEO evaluation as part of the redesign. This is an opportunity to move your rankings UP.
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RE: Should I watermark my product images
I do the bottom left or right... Weasels still steal it. Some publish with my copyright mark, some paint it out, some put a textbox over my mark.