How To Measure Content Revenue and Prove Success
9/2/2025
Description: Still using traffic and clicks to prove content success? Learn how to measure content ROI in revenue terms and make data-backed decisions that impress stakeholders.
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Blog Posts
How To Speak the Language of Your Top SEO Stakeholders — Whiteboard Friday
8/15/2025
Are your SEO proposals getting lost in translation? In this week’s episode of Whiteboard Friday, Helen discusses why traditional SEO language often falls short with senior leaders and how you can better communicate the value of your work. Learn how using the metrics and outcomes that truly matter to stakeholders can help you get the buy-in you need.
The Value of SEO Beyond Traffic and Leads — Whiteboard Friday
6/28/2024
How can we reposition SEO as being the foundation of a good website, and not something you can just turn on and forget? Learn more about how to communicate the value of SEO beyond traffic and leads.
How SEOs and UX Designers Can Work Better Together — Whiteboard Friday
7/21/2023
There are a lot of similarities between SEOs and UX designers, and we often have the same goals. How can we work to understand more of the UX designers' priorities and help to communicate our priorities to them? Learn all about how SEOs and UX designers can work better together in this edition of Whiteboard Friday.
How SEOs and Content Writers Can Work Better Together — Whiteboard Friday
7/14/2023
Learn all about how SEOs and content writers can work better together. By working more closely and more effectively, you can create great content that ultimately converts and drives traffic.
How SEOs and Developers Can Work Better Together — Whiteboard Friday
7/7/2023
SEOs and developers need to work better together. Understand how to communicate with each other in a way that fits into each other’s processes. By doing so, you can safeguard your organic traffic while also safeguarding your entire website.
Identifying and Filling Your SEO Skill Gaps — Whiteboard Friday
3/31/2023
In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self.
How to Hire for and Develop a Successful SEO Department
6/20/2022
It’s a highly competitive market for SEO skills at the moment. But as a hiring manager, how do you ensure that you're selecting the candidate who's the right fit for your team? It’s crucial for the well-being of your your existing team, your prospective hires, and your SEO performance to hire well. Here are some tips to do so.
Data Visualization: Win Friends and Influence People with Accurate Data
8/18/2021
The key to good reporting is making sure your data elicits the thought, implication, or decision that you want to leave the reader with. To do that, you'll need to make smart choices in how you choose and display your data. Here's how.