Develop and execute on creative strategies involving social media, blogs, video, and e-mail marketing. Drive engagement with and traffic to high value content utilizing Facebook Ads and Twitter Advertising. Familiar with YouTube, Pinterest, and niche social networks.
Also manage paid search program for both consumer and business products using Google AdWords, Microsoft AdCenter, and Adobe/Omniture SearchCenter and SiteCatalyst.
Develop and test landing pages and provide feedback on existing pages to assist in converting visitors. Use Google Analytics and Omniture SearchCenter data to assist.
