Google sure are, so I'm keeping watch Just this afternoon a supplier I do business with has been de-indexed (gulp). Thanks for that outline - very useful framework there.

Hi Matt - thanks for the answer there - some very good points indeed.

I'm working with Pizzas and some of the pages can look a little stuffed - it's quite basic in-your-face marketing and pizza is mentioned a lot (as are some other words) because of the way we communicate (which works, but then Googlebot might not understand and mistake it for keyword stuffing, that's the concern I guess).

That's a very interesting point on not using meta tags because of the competition. We're in a very competitive market so I sure think that applies to us.

Hi, I've just checked the number of keywords appearing on my website's pages.

On some of them the keyword density was way too high (7-10%) if you included the meta tags, but all under 3.5% if I didn't include the keywords and description meta tags.

So my question is - when looking at number of keywords used per page, do I have to worry about what's in those meta tags? Do the keywords in there count towards keyword density / number of keywords per page?

Thanks, Luke

Thanks Ben, O&M, Alex and MHM

(hey Ben, that info's really useful btw! - thanks again!)

One thing I didn't understand O&M is: "One thing you shouldn’t include a slash is after a file name in the URL" - do they mean file name extensions I wonder. I took a look over at Matt Cutts's website and he'd bunged in a trailing slash on all his pages (I think - all the ones I looked at anyway).

Hi, I'm just about to put up a new site and I need to decide between having no trailing slash at the end of the all the URLs, or putting one in there.

I think Matt Cutts has a slight preference for them, as stated here: http://www.seomoz.org/blog/whiteboard-interview-googles-matt-cutts-on-redirects-trust-more

"Matt says he would slightly advocate for using a trailing slash simply because it clearly indicates that a URL is a folder and not a document."

However, I'm really wondering. I mean, if people link to my site, they'll tend not to insert a trailing slash, I'm thinking...

Your thoughts would be welcome on this one!

Cheers, Luke