Zoom your Traffic Search engine optimization (SEO) has grown into an extraordinarily wide online marketing tool and is used by small, medium and large organizations alike. Businesses are trying to utilize search engine optimization techniques to drive traffic to their company websites in order to increase sales and ensure a high ROI (return on investment). At first sight, SEO may seem like an obvious marketing tool to take advantage of. Many small businesses who have the budget will allocate a good portion of their budget towards an SEO company to drive their search engine ranking and traffic. Since search engines are responsible for the majority of web traffic these days, organizations are scrambling to invest into their SEO campaigns in order to get to the top of the rankings. SEO is a very detailed process which requires beginning at the very bottom and slowly working our way towards the top.