Technical
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Whereas robots.txt file directives give bots suggestions for how to crawl a website's pages, robots meta directives provide more firm instructions on how to crawl and index a page's content. Learn more about what robots meta directives are all about and how to use them in this article.
Learn what schema.org structured data is and why it matters for search engine optimization.
Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej AbuAli will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.
Hypertext Transfer Protocol (or HTTP) response status codes are returned whenever search engines or website visitors make a request to your server. This article covers the SEO best practices for using and interpreting these status codes. Dive in!
Why does page speed matter for SEO, and how can you impact the speed of your own website? Learn the basics in this article.
Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus Shepard explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.
What is canonicalization? How do you implement the canonical tag on a webpage, and why does it matter for search engine optimization? Learn in this article.
Redirection isn't just a matter of using the right HTTP status code. Learn about the SEO implications of redirection and best practices for success in this article.
With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They're likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let's look at how we can modernize the relationship between the web development process and SEO with Dana DiTomaso.