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Structured data is a must-have for many sites, but it can be hard to get a handle on the technical considerations. Learn the important basics of JSON-LD and how to ramp up your education as you apply it.
Everything is going mobile these days — even your focus groups. Find out how to leverage your mobile app audience for rapid feedback loops and why traditional focus groups are dead.
Categories: Mobile SEO Testing
Wondering what "other" means in the Acquisition > Channels view of Google Analytics? This thread in the Community Q&A provides an answer.
From optimal snippet length, to practical application tips, to which queries prefer tables, lists, or paragraphs, learn everything you need to know to supercharge your snippet wins.
Are there technical issues plaguing your site beneath the surface? Learn about some of the most common and damaging technical SEO problems and how to begin fixing them.
It's incredibly important to consider SEO when launching a startup. In this Whiteboard Friday, Rand shares how to kickstart a comprehensive SEO audit for your new business's site.
SERP features are your insight into what content Google thinks best serves the needs of searchers for any given keyword. Learn how to target and win them with this follow-along educational workflow.
You know why featured snippets are important, but how do you find the right questions, track, and win those featured snippets?
Nearly all of us tweet links to our content, but we're often lacking the knowledge of how to make that work most effectively. In today's Whiteboard Friday, Tara Reed of appswithoutcode.com walks us through the three primary parts of her strategy.
Categories: Social Media and PR
After analyzing hundreds of SERPs, Rand has identified and classified the 10 distinct content types that work best for SEO. In this Whiteboard Friday, he explains those types and how to use them effectively in your content marketing strategy.