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RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research?
Should you focus on H1s and H2s, or should schema.org demand all your on-page attention? In this Whiteboard Friday, Rand expounds upon what still works for on-page SEO and what's out of date.
What can you do if link building opportunities are scarce in your country? Kerry Jones shares five solutions learned from building links in over 130 different countries.
When it comes to certain kinds of backlinks, avoiding penalties can be a gray area. In this Whiteboard Friday, Rand will teach you which rules to follow to keep you safe and help you benefit.
Semantic search is the present and future, and it's important to have a good handle on what it is and how you can use it to your advantage. This post presents 5 strategies for getting started with semantic SEO.
If two competing domains both have great, snipp-able results, how does Google choose one over the other? Larry Kim has an idea, and it has everything to do with your engagement metrics.
Search Console is one of the most powerful tools we have for diagnosing website errors. Learn how to prioritize and resolve your site's crawl errors in Google Search Console — those hundreds of 404 errors may not be so daunting after all.
In this article, we’re going to learn how to create the rel canonical URL tag using Google Tag Manager, and how to insert it in every page of our website so that the correct canonical is automatically generated in each URL.
Why do top-performing posts often also have a high number of shares? What exactly is causing these observable correlations? Larry Kim shares the results of his study and delves into answering these burning questions.
It may be tempting to look for an easy answer when it comes to ranking, but both research and Google itself say links and content are the biggest factors involved. Would your SEO improve if you focused with greater effort on a simplified two-factor algorithm?