Advanced SEO

What do you do after you've mastered Moz's SEO starter guide? The answer may be Advanced SEO.

Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these in your first few months.

Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs. Anyone can master advanced concepts with the right strategic guidance and real life application.

Here, we've listed some of our favorite resources on advanced SEO, and you'll find the most recent blog posts below.

Professional’s Guide to SEO : Professional SEO strategy all in one place, with chapters written by SEO experts, including Pete Meyers and Tom Capper.

Advanced SEO Strategy : Your SEO is only as good as the strategy you've set. Learn how to craft a next-level SEO strategy that will work for your business and goals.

Working in SEO : What does it mean to work in SEO? Learn more about the skills you need to advance your SEO career with this final chapter of the Professional’s Guide to SEO.

20 SEOs Share Their Key Takeaways From the Google API Leaks : Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.

Advanced SEO Technical SEO

Infinite "People Also Ask" Boxes: Research and SEO Opportunities

People Also Ask boxes have grown by 1,723% since July 2015. Google has also launched infinite PAAs so searchers can more deeply explore topics they're searching for. What's the future of PAAs and how is machine learning powering them?

Technical SEO Advanced SEO

Mastering Google Search Operators in 67 Easy Steps

Google search operators are like chess – knowing how the pieces move doesn't make you a master. Dive into 67 examples, from content research to site audits, and level up your search operator game.

Local SEO Advanced SEO Link Building

Local SEO & Beyond: Ranking Your Local Business in 2017

There's a whole world of possibilities beyond the local 3-pack to explore. Broaden your horizons beyond your existing local SEO strategies to come out on top this year.

Keyword Research Advanced SEO SEO Analytics

How to Uncover Hidden Keyword-Level Data Using Google Sheets

Which keywords are driving your organic traffic? Keyword-level data doesn't have to be (not provided). Sarah Lively shares a smart solution using two free add-ons for Google Sheets.

SEO Basics Advanced SEO Marketing Industry

3 Not-So-SEO-Friendly Trends to Watch Out For

The constant refrain of "SEO is dead!" gets old pretty quickly, but there are some real and present threats to the industry we should be aware of. Daniel Marks describes the trends in question and gives some advice on how to prepare for the uncertain future.

On-page SEO Advanced SEO SEO Tools

It's Time to Stop Doing On-Page SEO Like It's 2012

What's new for on-page SEO in 2017? Rand outlines it in 5 succinct tactics: 1) Move beyond keyword repetition rules; 2) Searcher intent matters more than raw keywords; 3) Related topics are essential; 4) Links don't always beat on-page; and 5) Topical authority is more important than ever.

Advanced SEO SEO Analytics SEO Tools

Google Search Console Reliability: Webmaster Tools on Trial

Can Google Search Console data be trusted? Everyone uses it, but does it really reflect what's happening on the web? Is it out of date? Is it biased? We take a hard look at several metrics in Google Search Console, measuring internal and external validity.