Advanced SEO
What do you do after you've mastered Moz's SEO starter guide? The answer may be Advanced SEO.
Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these in your first few months.
Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs. Anyone can master advanced concepts with the right strategic guidance and real life application.
Here, we've listed some of our favorite resources on advanced SEO, and you'll find the most recent blog posts below.
Professional’s Guide to SEO : Professional SEO strategy all in one place, with chapters written by SEO experts, including Pete Meyers and Tom Capper.
Advanced SEO Strategy : Your SEO is only as good as the strategy you've set. Learn how to craft a next-level SEO strategy that will work for your business and goals.
Working in SEO : What does it mean to work in SEO? Learn more about the skills you need to advance your SEO career with this final chapter of the Professional’s Guide to SEO.
20 SEOs Share Their Key Takeaways From the Google API Leaks : Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.
There's No Such Thing as a Site Migration
We all have horror stories of migration projects gone wrong. Things get missed, priorities change, and performance is impacted. Can we do better if we improve our definitions?
The State of Links: Yesterday's Ranking Factor?
Back in Google’s early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link-based surfing, and Google no longer needs a proxy — so what, in 2017, is the point in links?
Large Site SEO Basics: Faceted Navigation
Faceted navigation is great for users, but it negatively impacts SEO with duplicate content, wasted crawl budget, and inefficient use of link equity. Sergey Stefoglo shares how to tackle the issue of faceted nav in a more SEO-friendly way.![[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months](https://a-moz.groupbuyseo.org/images/blog/banners/advanced-seo-74da3a3_2021-03-30-232900.png?auto=compress%2Cformat&fit=crop&dm=1617146940&s=dff402e43f459a511787c6c71eedca66)
[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months
If you've been struggling to take the number-one spot in the SERPs for a competitive keyword, take a cue from this case study. Dmitry Dragilev shares his team's 8-step methodology for ranking first in a popular niche.
Launching a New Website: Your SEO Checklist
Hovering your finger over the big red "launch" button for your new website? Hold off for just a second. From a keyword-to-URL content map to sweeping for crawl errors to setting up proper tracking, today's Whiteboard Friday covers 5 boxes you need to check off before finally setting your site live.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
How to Use Your Competition's "Top Pages" Data to Bolster Your SEO Efforts
By comparing top pages data from multiple sources against one another, you can get some really cool, powerful advanced SEO opportunities in your content and keyword targeting. Rand explains how in this Whiteboard Friday.
How to Get More of Your Search Console Data from the API (Plus, Learn How to Use Python)
Using the Google Search Console API, you can get up to 5,000 queries at once, apply multiple filters instantly, and run multiple queries quickly and easily. All it takes is a little elbow grease and some practice with Python.
Helpful Tips for Doing Search in a Low-Volume Niche
Harmonizing your organic, paid, and CRO efforts is key to finding success when you do SEO in a low-search volume niche. Get inspired by these tips and strategies for maximizing what you have to work with.
The State of Searcher Behavior Revealed Through 23 Remarkable Statistics
How many words are in the average query? What percent of queries are phrased as questions? Are people really starting more searches on YouTube than Bing? Rand uses clickstream data to answer all the questions about searcher behavior that Google doesn't provide.
Rankings Correlation Study: Domain Authority vs. Branded Search Volume
Is branded search volume as important as link metrics when it comes to ranking? Check out the results of this correlations study and explore how these factors might influence the SERPs.
