How to Create Your Local Business USP with QUAAAC + UGC
In this article, Miriam helps you practice writing unique selling propositions (USPs) for real-world local businesses based on six simple components.
Branding
Discover strategies and insights to build, strengthen, and grow your brand in the digital landscape. From establishing brand identity and implementing technical SEO fundamentals to creating compelling brand stories, this category explores how to increase brand visibility, foster customer loyalty, and achieve sustainable growth. Whether you're a growing business or established brand, find actionable advice on brand positioning, recognition, and digital presence optimization.
Check your Brand Authority : How does your brand stack up, check the score the makes the concept of brands concrete so that you can see the big picture of our own sites, our prospects, and our marketing and PR efforts.
Introducing Brand Authority : What is Brand Authority and how is it calculated?
Why Should SEOs Measure Brand? — Whiteboard Friday : In this Whiteboard Friday, Tom Capper explores why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand Authority
How to Optimize for Your Own Branded Search
Brand-driven search is so much more than the URLs you see ranking for your brand name. It’s an ongoing process that will result in higher conversions and more predictable buying journeys.
How to Calibrate Your Brand Voice to Your SEO Advantage
One of the best ways to stand out from the herd of businesses in your niche is to develop a unique brand voice for your company – one that will appeal to customers and get noticed via SEO. This article will show you a few tricks to help develop a unique voice, structure your content, and turn Google’s algorithms to your advantage at the same time.
6 Ways to Build Brand Authority With Content Marketing
Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. But how exactly can a brand begin to build, or build upon, their authority? Content is an excellent way, and in this article, Amanda goes through her tips on how it can be done.
Basic Reputation Management for Better Customer Service
In our State of Local SEO Survey, 90% of respondents agreed that the impact of reviews on local pack rankings is real. Local business owners should be able to turn those chilly black-and-white words on a review profile into a living color interaction, with the potential for further details, vital learnings, resolution, and deeply informal human connection with a neighbor.
Competitive Advantage in a Commoditized Industry
In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique st...Level Up Your SEO Skills With Our Free Training
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Title Tags SEO: When to Include Your Brand and/or Boilerplate
Title Tag SEO: If your websites are like Moz, they include a fair amount of extra boilerplate in the title tags: things like your brand name or repeating text that appears across multiple pages. Should you include these elements in your titles automatically?
Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)
In October 2019, a 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than expected), and customers have embraced the new name and look. The team shares their story, the steps they took to prepare, and some things they learned along the way.
Your 3-Step Guide to Creating a Successful Review Acquisition Strategy
Looking for an ethical way to peer inside your competitors business to get ahead of them on search?
4 Unconventional Ways to Become a Better SEO
These unlikely steps will transform your work environment and make you and your team better digital marketers.
Win That Pitch: How SEO Agencies Can Land New Business
Learn how a flexible SERP tracking solution like STAT can snag you all sorts of new business.