Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Case Study: How We Created Controversial Content That Earned Hundreds of Links
If your safe content isn't getting results, it may be time to go risky. Kelsey Libert shows how you can wield the power of controversy in content marketing — responsibly.
How to Create Images That Attract & Convince Your Target Niche
Your ideal audience needs the right words, paired with the right images, to tell a story that uniquely appeals to their deepest desires.
Storytelling 301: Site Content as Story
"Storytelling" can be more than just jargon. This post will show you six types of stories you can inject into your site content to develop a compelling, powerful brand story.
What We Can Learn From Heat Map Studies to Improve Our Calls-to-Action
Most of those reading this probably already know about heat maps. But stay with me while I give a quick explanation to those who don't. A heat map is a visual graph delivered in a unique style. Rather than showing straight statistics, it works by using different colors to show things like... Mouse movement: Where the mouse was moving (my means of mouse-tracki...
How Local Content is Helping SMBs Keep Big Brands at Bay
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Moz Academy Training
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Keyword Research Master Guide
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Guide to SEO Competitor Analysis
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The Functional Content Masterplan – Own the Knowledge Graph Goldrush with this On-Page Plan
Are you leaving your most valuable assets unloved and at the mercy of underperformance? Simon Penson walks you through a process to assess and score your static content, identify areas of improvement, and create the kind of content that may earn you a slice of the Knowledge Graph pie.
Context is King: A Million Examples of Creative Ad Campaigns Getting it Right
We all know the familiar mantra, but when it comes to digital advertising, it's the *context* of your content that leads the monarchy. Are you capitalizing on different contextual opportunities in your marketing campaigns?
Here’s How to Visually Map a Content Strategy
When it comes to building a content strategy to guide your brand, seeing is believing, so creating a visual roadmap can help mightily.
Is Your Writing Readable? 3 Concepts to Master for Copy That Converts
Chunking, word recognition, and universal design are the cornerstones of readable copy. Are you writing in a way your audience can easily understand? In this post, Isla McKetta doles out the top insights from her research into readability and its utter importance.
Learn to Love Your Existing Content - 5 Ways to Get More Visibility
If you're feeling burnt out on endlessly creating new content, it may be a good time to examine the assets you already have. This post walks you through identifying, priming, and promoting existing content to earn links, social shares, and boosted traffic.