Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
The Future of Content: Upcoming Trends in 2014
2014 will be an exciting time for the future of content. As technology evolves and competition for user attention increases, marketers need to be agile and adapt to the growing needs and expectations of their customers. Here are four specific trends to watch.
Remarketing: How to Make Your Content Marketing and SEO up to 7x More Awesome
Today, I'll share with you a case study on how we used remarketing to make our content marketing and SEO efforts up to seven times more effective. In the last two years, we've moved beyond just doing SEO and I'd love to show you the lessons we've learned in the time it took to get here.
9 Lessons from an $11m Marketing Campaign
Most marketers would love to have the budgets that large corporations can play with, but the truth is that big-budget tactics don't have to cost a huge amount of money. Here are some great lessons we can all learn from an immensely successful campaign in the UK.
5 Strategic Steps to Big Content
Big content isn't just about building brand awareness, your customer base, and your revenue. If you use big content to serve a higher purpose, it can make a really big difference in your business.
9,000 Uniques in One Day: A Viral Marketing Case Study
There's a lot of buzz about viral marketing, and sometimes it stems from unexpected places. This post dives into a case study of my own — a site that gained traction when it hit the front page of Hacker News — and details some advice I learned along the way.Level Up Your SEO Skills With Our Free Training
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How To Write Great Content That Deserves To Rank: In 4 Simple Steps
What follows is my process – this is what I do when I want to write great content. It doesn't work every time, but I find that with a process in place it's much easier to write at the best of your ability.
A Guide to Spanish Content Marketing
Many marketers are now thinking about how they can approach international audiences. This post details how to create the right content and reach out effectively to a Spanish-speaking audience in a way that can be applied to just about any other language.
Want a Viral Hit? Here Is an Inside Look at Our Ideation Process
Viral content can lead to astounding results when the right ideas are shared with the right communities, and coming up with those ideas doesn't have to be a daunting task. By blending the right kinds of research with some out-of-the-box thinking, you can maximize your potential for success.
Content Marketing: 97 Tips For Better Ideas, Strategies & Results
Below is virtually every useful tid bit I’ve learned about content marketing and producing shareable content. To make things digestible, I’ve categorised the tips into five categories: ideation, strategy, execution, distribution, and measurement.
Avoiding Disaster: How to Prevent the 3 Most Common Content Marketing #Fails
Content marketing efforts can fail for tactical, strategic, or internal reasons, but the most common blunders involve your content strategy. Learn how to avoid three of the biggest strategic mistakes, and ensure your content marketing is on track for success.