Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
When sussing out new clients, it's crucial for Local SEOs to start off on the right foot. Miriam Ellis offers three free downloadable forms and some priceless advice to make your client onboarding process smooth as silk.
Finding and connecting with local influencers in your area can provide a shot in the arm for your business.
Have you taken any of these statements as truth? In this post, Google My Business Top Contributor Joy Hawkins shares and debunks the Local SEO myths she runs into most frequently.
The 2016 MozCon Local Video Bundle is here. Get your copy with 14 videos (6 hours of Local Marketing knowledge) for only $99!
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Citation consistency got you down? It's one of the most important local search ranking factors, but it can be an overwhelming task to find inconsistencies, and it's often easy to create accidental duplicate listings. In today's guest Whiteboard Friday, Darren Shaw, founder of Whitespark and recent speaker at MozCon Local, outlines a foolproof way to discover all your NAP variations to prepare for proper citation building.
It's now as easy as pie to import locations straight from Google My Business into your Moz Local dashboard. And on top of that, we've got a new free tool to make painful GMB permissions management a thing of the past: introducing My Business Console!
Changing an address is anything but a simple procedure when it comes to Local SEO, where the devil really is in the details.
Is your local business visible to potential customers online? If the answer is anything other than an enthusiastic and confident YES, then this local SEO checklist is for you. Miriam Ellis is here to help you identify which key points of your local SEO plan you've taken care of, and which still need some love.
Are you a local SEO feeling unsure of how to handle your client's city landing pages? In today's post, Miriam Ellis offers up a plan of action to address the uncertainty and confusion that commonly surrounds the topic of creating local landing pages.
We're jazzed to announce that Moz Local Insights is out of its beta period! Incorporating Google My Business data and Google/Facebook reviews, offering up beautiful new PDF reports — the goodness doesn't stop there, with tons of new features planned for the future. Your local search presence management will never be the same!
If you do SEO for a brand that has multiple locations and offices, you'll want to pay attention. Using Google's &filter=0 could make the difference in your local SEO management.
With the rise of reviews in local search, it's become impossible for businesses to hide from their reputation. The key to rising to the top isn't to just manage your reputation—you need to develop and improve it.
Instead of solely focusing on closing the sale, begin building a pipeline that can buoy your business year-round.
It's our pleasure to announce a new feature to our Moz Local product: Search Insights! Dive deep into your business reputation, visibility, and site performance in an easy dashboard to make keeping track of your local search efforts easier than ever before.