Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
Yes, local SEO is hard. Are you making it harder on yourself, though? In this post, you'll explore the perils of local SEO tunnel vision and how to remain on top with fresh ideas and a new to-do list.
Local SEO is tricky when you don't have a dedicated brick-and-mortar storefront. If you've been left wondering how to maximize your presence on Google and in your target markets as an SEO or a service-area business owner, this introductory guide by Joy Hawkins will set you on the right path.
It's no longer just about optimizing your website for Google. It's about optimizing your presence across the web. SEO has tentacles that extend well beyond your website, so it's important that you begin to think of search holistically, taking into account all of the areas that can be optimized.
I'm happy to announce that the results of the 2015 Local Search Ranking Factors Survey are in!
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Are you a local business owner? Explore the hows and whys of submitting your business to local business directories in order to boost your local search visibility on Google.
Have you seen the new Snack Pack? Explore Casey Meraz's click test results on Google's new local 3-pack, seeing what's changed, what works, and what the future holds.
Google recently shook up the local results in its SERPs, killing the local 7-packs in favor of a 3-pack that resembles the mobile experience. This post tells you everything you need to know about the change and what it means for your local marketing.
To all Moz Local fans in the UK, I'm excited to announce that your wait is over. As the sun rises "across the pond" this morning, Moz Local is officially live in the United Kingdom!
Competition in local search is fierce. While it's typical to do some surface level research on your competitors before entering a market you can go much further down the SEO rabbit hole. In this article we will look at how you can find more competitors, pull their data, and use it to beat them in the search game.
Google's Snack Packs (a.k.a Local Stacks) haven't gotten the best reception in the local business community. Let's take one of these results apart and discover how best to respond to their limitations.
Learn how to grow your target audience and improve your local SEO with a strong local content strategy.
One of the most consistent refrains from the Moz community as we've released features over the last two years has been the desire to see Moz Local expand to countries outside the U.S. Today I'm pleased to announce that we’re embarking on our journey to global expansion with support for U.K. business listing searches in our Check Listing tool.
The concept of the centroid has evolved quite a bit from its early days and now centers around individual users. In this post, local SEO expert Miriam Ellis shows you how you can best target those users-as-centroids.
Learn about the latest feature release from Moz Local including how it can help you track the accuracy of your listings over time and what's coming next.