3 Vital Click-Based Signals for SEO: First, Long, & Last
This post shows you how to optimize for click signals to improve your SEO, regardless of how Google might use them as a ranking signal.
Search Engines
Understanding how search engines work, Google in particular, is important when working in SEO. The basics of crawling and indexing are amazingly useful to understand if you want to rank your own content.
Additionally, Google updates its algorithm several times a year. Understanding the more significant updates, and how they work, can help you to craft content and SEO strategies that are up-to-date.
We've written extensively about how search engines work, and included some of the top resources here. You can also browse the latest posts on search engines from the Moz blog below.
How Search Engines Work : New to SEO? Start with the basics of how search engines operate with our free beginner's guide.
Search Engine Ranking and Visibility : Learn the fundamentals of how search engines rank content on search engine result pages.
Google Algorithm Update History : A complete history of Google algorithm updates since 2000. This includes important links and references for understanding how Google works.
How Search Engines Value Links : Search engines work off a number of signals, but two of the most important are content and links. In this video, Rand Fishkin explains the basics of link evaluation.
MozCast : Is Google updating it's algorithm as we speak? MozCast is the Google algorithm weather report, so you can see how much Google results are changing each day.
6 Common Google SERP Feature Misconceptions in SEO
Brodie Clark teamed up with Izzi Smith to create a new SEO quiz series, testing marketers' knowledge of Google SERP features. In this post, read through the six most common misconceptions found in quiz answers, dealing with structured data, Featured Snippets, and more!
Featured Snippets: Not Gone, Just on Holiday (Apparently)
Three weeks after a historically huge drop in Featured Snippets, they appear to have returned. Were they just on holiday? What happened exactly? Honestly, we have no idea, but here are the numbers.
LiveBlogPosting Schema: A Powerful Tool for Top Stories Success
When the team at Go Fish Digital began helping a large media company break into Google’s Top Stories for major single-day events, they discovered that one way many sites do this is through the use of a schema type called LiveBlogPosting. Here are there findings regarding what this structured data type is, how sites are using it, and what impact it might have on Top Stories visibility.
What I Found After Experimenting with Google Discover for Two Months
Mordy spent the better part of two months running all sorts of queries in all sorts of different ways to see how it impacted his Google Discover Feed. Here are the results.
Featured Snippets Drop to Historic Lows
On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets. This is the lowest prevalence rate of Featured Snippets in our data set since summer of 2015. What's driving the losses, and who is most affected?Level Up Your SEO Skills With Our Free Training
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Local SEO Tips for Electric Vehicle Charging Stations
Electric vehicle (EV) charging stations belong in local search results, but aren’t well addressed by Google’s official guidelines. What are the SEO best practices for such listings, and how can you make sure they’re discovered by potential consumers?
Fast & Featured: How Entities Can Help You Conquer Snippets in Less Than 4 Minutes
Larissa Lacerda of Rock Content demonstrates how to win snippets quickly by focusing your strategy on search entities.Avoiding False Conversions in Google Analytics
There are a huge number of ways you can track conversions in Google Analytics, and a huge number of ways to screw it up. This post is going to focus on some of the main ways you can mess up conversions when you’re basing them on users completing a form and then landing on a thank-you page.
Google's December 2020 Core Update: By the Numbers
On December 3rd, Google announced that they were rolling out the latest Core Update. Seven days out, here are the trends we've seen.
Business as Unusual: How to Communicate Your New and Updated Services with Google My Business
During the pandemic, almost a third of shoppers have purchased from a brand that’s new to them. In this article, we’ll explore tactics for surfacing your new or updated services digitally to guide and convert these new searchers during their decision-making process.