Understanding how search engines work, Google in particular, is important when working in SEO. The basics of crawling and indexing are amazingly useful to understand if you want to rank your own content.
Additionally, Google updates its algorithm several times a year. Understanding the more significant updates, and how they work, can help you to craft content and SEO strategies that are up-to-date.
We've written extensively about how search engines work, and included some of the top resources here. You can also browse the latest posts on search engines from the Moz blog below.
How Search Engines Work : New to SEO? Start with the basics of how search engines operate with our free beginner's guide.
Search Engine Ranking and Visibility : Learn the fundamentals of how search engines rank content on search engine result pages.
Google Algorithm Update History : A complete history of Google algorithm updates since 2000. This includes important links and references for understanding how Google works.
How Search Engines Value Links : Search engines work off a number of signals, but two of the most important are content and links. In this video, Rand Fishkin explains the basics of link evaluation.
MozCast : Is Google updating it's algorithm as we speak? MozCast is the Google algorithm weather report, so you can see how much Google results are changing each day.
The rebrand of Google My Business to Google Business Profile included the news that nice dashboards will be the sole province of more fortunate, large enterprises. In response, please join me in sending three invitations to Google from the local business neighborhood, in hopes of an RSVP.
![Performance as a Ranking Factor: The State of the Web and Core Web Vitals [Part 3]](https://a-moz.groupbuyseo.org/images/blog/banners/MDES-1122_PMB_Blog_Announcement_Blog_1180x400.jpg?auto=compress%2Cformat&fit=crop&dm=1618868967&s=aa5054971012a4af60353441a5a05ef4)
Are Core Web Vitals correlated with rankings? If so, is that any more true than it was before the Page Experience Update? In the third and final post of this series, we’ll see what the data tells us about the relationship between CWV metrics and organic ranking performance.
Recently, Google pushed a full roll-out of indented results. Why should you care, and what should you do about them?
In the second post of his CWV series, Tom discusses a critical issue he believes may have undermined Google’s ability to introduce Page Experience as a major ranking factor: flimsy metrics.
Tom shares some surprising data we’ve surfaced at Moz suggesting that, contrary to popular SEO belief, right now is the best time in years to be an outsider in SEO.
In part one of a new series on Core Web Vitals, Tom explores what has gone wrong with Google's new metrics, where we stand now, and why you still need to care.
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
Let's take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites.
Miriam helps you get started in Google My Business Products with this illustrated tutorial, walking you through how to add your most important products and services.
You may be feeling confused and more than a little frustrated after Google’s recent title rewrite update, but why is Google rewriting titles, and what can we learn from it? Dr. Pete explored over 50,000 <title> tags to find out.
Miriam answers seven of the most common questions from searchers looking for an introductory understanding of what “local SEO” means, who needs it, how it works, how to study it, and more!
In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover.
With a little digging, you can now mimic the keyword topics, style, and format of the SERP features for your target keywords, creating content that engages your audience exactly where they are in the buyer’s journey.