Search Engines
Understanding how search engines work, Google in particular, is important when working in SEO. The basics of crawling and indexing are amazingly useful to understand if you want to rank your own content.
Additionally, Google updates its algorithm several times a year. Understanding the more significant updates, and how they work, can help you to craft content and SEO strategies that are up-to-date.
We've written extensively about how search engines work, and included some of the top resources here. You can also browse the latest posts on search engines from the Moz blog below.
How Search Engines Work : New to SEO? Start with the basics of how search engines operate with our free beginner's guide.
Search Engine Ranking and Visibility : Learn the fundamentals of how search engines rank content on search engine result pages.
Google Algorithm Update History : A complete history of Google algorithm updates since 2000. This includes important links and references for understanding how Google works.
How Search Engines Value Links : Search engines work off a number of signals, but two of the most important are content and links. In this video, Rand Fishkin explains the basics of link evaluation.
MozCast : Is Google updating it's algorithm as we speak? MozCast is the Google algorithm weather report, so you can see how much Google results are changing each day.
Podcasts in SERPs: Is Audio SEO the Next Frontier?
At I/O 2019, Google announced that podcasts would soon be coming to organic SERPs. We know they've been able to transcribe audio for a while. What's next for audio SEO and how can we prepare for it?
How to Explore a SERP Feature Strategy with STAT
With SERP features are taking over, here’s how you can uncover the ones that’ll work for you.
I Want to Rank Beyond My Location: A Guide to How This Works
We’ll break rankings down into five easy-to-grasp groups, and make sense out of how Google appears to bucket rankings for different types of users and queries.
Creating Quality Content in 2019 (For Search Engines and People)
Learn how to solve for searcher intent to create successful, quality content that makes people (and Google) happy.
We Surveyed 1,400 Searchers About Google - Here's What We Learned
We surveyed 1,400 respondents to better understand how they search. Here's what we learned.Level Up Your SEO Skills With Our Free Training
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How Bad Was Google's Deindexing Bug?
On Friday, April 5, Google confirmed a bug that was causing pages to be deindexed. Our analysis suggests that roughly 4% of stable URLs fell out of page-1 rankings on April 5, and that deindexing impacted a wide variety of websites.
How to Find Your True Local Competitors
Who are your clients’ true competitors if every SERP is a local SERP these days? We'll help you answer that question.
The 5 SEO Recommendations That Matter in the End
SEO is an ever-changing game. Here are 5 things that I consider to be evergreen SEO recommendations.
5 Google Business Profile Tweaks To Improve Foot Traffic
Leverage these 5 Google Business Profile tips to increase your client's foot traffic.
5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)
Why well-known brands run into SEO difficulties and 5 recommended tactics to help remedy them.