Whiteboard Friday
Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Brand Entity and SEO : Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2025 : Chima shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
What Does It Mean to "Write for SEO" in 2018?
Writers regularly receive dangerously incorrect advice on how to write for SEO. To protect your site from Google penalties and ensure your writing is appropriate for modern SEO standards, Rand outlines outdated practices and a brief 5-step writing process for 2018.
Why It Can Pay to Get Links from Domains that Don't Always Rank Highly
Contrary to popular opinion, high ranking pages aren't always the best targets for link building. This Whiteboard Friday delves into the pros and cons of targeting top ranking sites for links, and why you should consider a link intersect strategy, targeting sites that rank for broader topics, and earning links from publications ranking beyond page 1 of the SERPs.
Should SEOs & Content Marketers Play to the Social Networks' "Stay-On-Our-Site" Algorithms?
Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what's an SEO or content marketer to do? This edition of Whiteboard Friday goes into detail on the pros and cons of each approach, then gives Rand's recommendations on how to balance your efforts going forward.
Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable
Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues and offer a few alternatives for more accurate volume data.
SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings?
Correlations data isn't always as clear as it seems. In this Whiteboard Friday, Rand shares the myths and realities of correlations in SEO ranking factor studies, then offers five smart ways to glean more trustworthy, useful information from the data.Level Up Your SEO Skills With Our Free Training
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How to Rank: The SEO Checklist
This edition of Whiteboard Friday covers a nine-point SEO checklist of the major items you need to cross off to rank in 2018 — and maybe get some hints on how to explain it to others, too.
What Do Google's New, Longer Snippets Mean for SEO?
Snippets and meta descriptions have new character limits, and it's a big change for Google (and us SEOs). Learn about what's new and what it means for SEO in this edition of Whiteboard Friday.
Designing a Page's Content Flow to Maximize SEO Opportunity
Controlling and improving the flow of your page content can actually help your SEO. In today's Whiteboard Friday, we cover the questions and goals you need to hit the bullseye on this process.
How Google AdWords (PPC) Does and Doesn't Affect Organic Results
We're well aware that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? This week's Whiteboard Friday covers the ways paid influences organic — and one very important way it doesn't.
How Google Gives Us Insight into Searcher Intent Through the Results
Buried inside most SERPs (especially those with more general queries) is a host of insight into Google's assumptions about searcher intent. Rand explains how you can find it.