Whiteboard Friday
Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Brand Entity and SEO : Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2025 : Chima shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
Why We Can't Do Keyword Research Like It's 2010
From selection to the actual research, keywords simply aren't the same beast they were five years ago. In today's Whiteboard Friday, Rand shows you how to do keyword research in 2015, ensuring you don't harm your site with obsolete tactics.
Should I Use Relative or Absolute URLs?
Should we use relative or absolute URLs on our sites? It's a simple question with a nuanced answer, and in today's Whiteboard Friday, Ruth Burr Reedy guides us through.
Is Brand a Google Ranking Factor?
We often hear SEOs questioning whether or not a company's branding is a direct ranking factor in Google's algorithm. In today's Whiteboard Friday, Rand explains the nuances of the answer to that question.
Why Good Unique Content Needs to Die
If we're talking about creating "good, unique content" and are hoping for it to rank in competitive SERPs, we're not setting the right bar. In today's Whiteboard Friday, Rand shows us what we should be going for instead.
How to Combat 5 of the SEO World's Most Infuriating Problems
When SEOs with the best of intentions are stymied by things out of their control, it can make us absolutely crazy. In today's Whiteboard Friday, Rand offers some clarity and a way forward.Level Up Your SEO Skills With Our Free Training
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Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands?
Opting for a rebrand/redirect or consolidation is a difficult decision to make. In today's Whiteboard Friday, Rand offers some guidance for those marketers who are wondering if it's the right path.
Why the Links You've Built Aren't Helping Your Page Rank Higher
What happens when link building fails to produce results? In today's Whiteboard Friday, Rand offers up four possible reasons you can use to maximize the effectiveness of your link building campaigns.
Extract SEO Value from SERPs with Knowledge Graph and Answer Boxes
Answer boxes and knowledge graph results can seem like they're taking over the SERPs, and in today's Whiteboard Friday, Rand explains how you can still get SEO value from those pages.
How Google's Evolution is Forcing Marketers to Invest in Loyal Audiences
As Google changes the SERPs, building a loyal audience is more important than ever. Learn effective tactics to create relationships and trust before you focus on SEO.
Elements of Personalization & How to Perform Better in Personalized Search
Search results don't show up the same way for everyone, and in today's Whiteboard Friday, Rand covers five ways in which we can improve our sites' performance in an increasingly personalized world.