The Best Way to Suck at Marketing
Customers are people, not transactions, and we should all treat them accordingly. In today's Whiteboard Friday, Rand details the problem and what we can do to solve it.
Whiteboard Friday
Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Brand Entity and SEO : Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2025 : Chima shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
Most Recent Articles on Whiteboard Friday
Handling User-Generated & Manufacturer-Required Duplicate Content Across Large Numbers of URLs
Some marketers, especially those working with e-commerce sites, are forced to deal with content like product descriptions and reviews; things that aren't unique. In today's Whiteboard Friday, Rand offers tips for those marketers to avoid being penalized for their work.
How to Earn the Amplification of Influencers
Influencers can afford marketers the ability to reach huge audiences they wouldn't otherwise have been able to, but they're very picky about what they choose to share. In today's Whiteboard Friday, Rand shares a simple equation to help you win them over.
Why Guest Posting and Blogging is a Slippery Slope
It takes quite a bit of effort to create genuinely high-quality guest posts, and many marketers are tempted to find ways to automate the process. In today's Whiteboard Friday, Rand clears up some misconceptions that can lead marketers down that slippery slope.
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My Client Won't Do
We've all had clients (or bosses, etc.) who were tough to please or asked what seemed like too much of us. In today's Whiteboard Friday, Wil Reynolds offers up a boatload of techniques and tools to win their favor and support without lots of resources.
What Should I Put on the Homepage?
As marketers and search engines continue to get better at understanding what people are looking for, the purpose of a site's homepage has shifted. In today's Whiteboard Friday, Rand details some of those shifts and shows us what a truly effective homepage looks like today.
The IdeaGraph
Search engines are increasingly referring to random affinities — links between seemingly unrelated concepts — to serve you the most interesting and relevant results. In today's Whiteboard Friday, Ian Lurie shows us how we can use those hidden relationships to our advantage.
Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings
With Google getting better and better at recognizing the true relevancy of pages, we can't stay focused on keywords. In today's Whiteboard Friday, Rand explains how focusing on the right topics and being relevant to the right people can drive more valuable traffic than simply ranking for keywords.
Investing in Non-Measurable Serendipitous Marketing
Not all marketing efforts can be measured, and the most outsized returns can come from the sources you least expect. In today's Whiteboard Friday, Rand explains why it's important to invest some of your effort in that serendipity.
Web Psychology
Behind nearly all of our marketing efforts is a hope that our customers will react and behave in a certain way. In that sense, psychology is a natural link to marketing, and in today's Whiteboard Friday, one of the web's leading authorities gives us a run-through of the fundamentally important field of web psychology.
Why Visual Assets > Infographics
While infographics are touted by some as wonderful examples of making information accessible, in today's Whiteboard Friday, Rand shows us a very different view of them, making the case for using individual visual assets instead.
4 Conversations That Don't Involve Rank Reports
With the controversy over the value of keyword rankings, many marketers are looking for other ways to report their progress. In today's Whiteboard Friday, Dana DiTomaso shows us several conversations that show results without even mentioning rank reports.
Using Google+ to Appear in the Top Results Every Time
Google's search results are showing a strong bias toward content that has been shared or +1'd by people you follow on Google+. In today's special Halloween edition of Whiteboard Friday, Rand shows you examples of this bias, and explains just what is going on.
Link Reclamation
Chances are good that your brand is mentioned on the web far more often than you realize, simply because the author who mentioned you didn't put in a proper link to your site. In today's Whiteboard Friday, Ross Hudgens walks us through several tools and tactics you can use to reclaim those links.