Whiteboard Friday

Recovering the Data Google Has Hidden Away

It's no secret that Google keeps a lot of secrets. From keyword data to link data to traffic data (and surely more), there's a lot that we could benefit from — if they'd only share it! Since that's not likely to happen anytime soon, Rand takes us through various ways to access that all-important data in this week's Whiteboard Friday.

How to Write for the Web—a New Approach for Increased Engagement

16%. That's the percentage of people who read everything you write word-for-word. That number hasn't changed in two decades, which tells us that we've never really learned how to write for the web. In this week's Whiteboard Friday, Dan Petrovic illustrates a new approach to writing for the web to increase reader engagement, and offers some tools and tips to help along the way.

Link Building Outreach in a Skeptical World

Outreach. It's the most important part of the link building process—and also the most grueling. Good personalized outreach is impossible to scale, and it's easy to fall into a rut. What can you do to maximize your success rate and to stand out from the crowd? In today's Whiteboard Friday, Rand offers up methods of bartering value to earn genuine links, catching your target's attention, and actionable advice on what to include in your outreach correspondence.

Why Google Rewards Re-Publishing

In this week's Whiteboard Friday, Rand dives into the topic of republishing and why Google rewards it so much. As an underutilized tactic in SEO and in content creation, republishing should have a place in your strategy; take the time to identify your goals and discover the process that's best for your site.

Remarketing to People That Have Already Visited Your Website

This week we're chatting about remarketing to people who've already visited your website and then left, or already interacted with your niche, your service, your community, and then gone off somewhere else. In today's Whiteboard Friday, Rand discusses how to get back in front of folks who have visited your site or engaged with your industry, new options in retargeted ads, and offers some best practices to follow.

Using Social Media as Your Primary (or Only) Link Building Tactic Probably Won't Work

A recent Buzzsumo study has us rethinking how flywheel marketing works. In today's Whiteboard Friday, Rand explains what we got wrong about social shares, and a better way to describe that piece of the flywheel.

How to Hack the Amplification Process

In a special Whiteboard Friday filmed for the Turing Festival in Scotland, Rand takes an in-depth look at how to amplify your tools and content to the right audiences.

Guest Blogging and Licensing Content without Incurring Duplicate Content Issues

Licensing your content for republishing on other sites can be a great way to boost your own rankings. In today's Whiteboard Friday, Rand shows you how, and explains why you shouldn't worry about duplicate content issues when you do.

The Impact of Queries, Long and Short Clicks, and Click Through Rate on Google's Rankings

Through experiments and research, we've learned quite a bit about how Google values things like queries, CTR, and long vs. short clicks. In today's Whiteboard Friday, Rand shows you specifics, and explains what they mean to you.

Clean Your Site's Cruft Before It Causes Rankings Problems

Low-quality content. Duplicate content. Pages like those could be harming your entire site's ability to rank, and in today's Whiteboard Friday, Rand helps you get started cleaning house.

How to Get Content into the Hands of Influencers Who Can Help Amplify It

Influencers in your industry can serve as megaphones for your content, but you have to earn their attention and appreciation first. In today's Whiteboard Friday, Rand shows you how.

How Much Keyword Repetition is Optimal

If you're targeting a certain keyword, knowing where and how often to use that keyword in the various elements of your page is essential. In today's Whiteboard Friday, Rand offers his recommendation.