The Moz Blog

How to Discover Featured Snippet Opportunities for SEO

Winning featured snippets is competitive, but it's one of the best ways to get visibility on page 1 of Google's SERPs. In this Whiteboard Friday, Britney Muller covers the first three steps you can take toward earning the true top spot on results pages and shares useful tools to help.

The Website Migration Guide: SEO Strategy, Process, & Checklist

It's absolutely possible to migrate your site without suffering significant losses, if you do it carefully and correctly. This comprehensive guide covers the different types of site migrations, common pitfalls, a detailed 6-phase process to follow, and useful tools to use and download.

Declining Organic Traffic? How to Tell if it’s a Tracking or Optimization Issue

Ever wasted time and effort chasing lost traffic that was never really lost? Follow along with a client audit that will help you determine the right course of action to take when you're not sure whether your declining organic traffic is due to optimization or tracking.

The #1 Reason Paid Ads (On Search, Social, and Display) Fail

The number-one reason most paid ad campaigns fail: you're a stranger to your audience. In this Whiteboard Friday, learn exactly what signals the death knell of a PPC campaign, and solutions to ensure your ads are worth the money you pour into them.

How to Diagnose SEO Traffic Drops: 11 Questions to Answer

Every consultant or SEO will be asked at some point to investigate an organic traffic drop. To make that investigation a little less painful, this post lays out eleven essential questions to ask that'll help you get to the bottom of the drop.

Google's Walled Garden: Are We Being Pushed Out of Our Own Digital Backyards?

Google is driving more and more clicks back to Google and creating fully in-search experiences, including custom portals. Are they walling off a garden built on our content? What does (and doesn't) Google owe us — as marketers, search users, and content creators?

MozCon 2018: Making the Case for the Conference (& All the Snacks!)

When it comes to convincing your company to send you to MozCon this July, we've got your back. ;) Check out a detailed breakdown of exactly what your ticket pays for, plus a few persuasive arguments you can make to help your decision-makers decide the juice is worth the squeeze.

How (and Whether) to Invest in and Structure Online Communities

Should you put time and effort into building a vibrant online community? What are the benefits from a brand, SEO, and content marketing perspective? In this edition of Whiteboard Friday, Rand answers all your questions about investing in and structuring an online community, including whether it's worth your time.

How to Deal with Fake Negative Reviews on Google

When someone posts a false negative review about your business, it can be surprisingly difficult to get it removed. Check out how one local search expert dealt with harmful false reviews and see what options exist for when it happens to you.

The Google Ranking Factor You Can Influence in an Afternoon [Case Study]

One content marketing agency was able to improve their rankings within 60 seconds of being reindexed—and after careful, thoughtful retooling of the page content. Learn how they successfully catered to Hummingbird and what process they followed in this case study.

The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything

If all your analytics and data tools were suddenly taken away, would the value of your work disappear, as well? Will Critchlow dives into a thoughtful examination of how to prove the worth of results that you can't measure and report on.

Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content

Same content, different domains? There's a tag for that. Rel=canonical can inform Google that the same content exists on multiple sites. Rand covers how to use it properly and what to keep in mind in this edition of Whiteboard Friday.