The Moz Blog

How Long Should Your Meta Description Be?

The end of November saw a spike in the average length of SERP snippets. Across 90K results, we found a definite increase but many oddities, such as video snippets. Our data suggests that many snippets are exceeding 300 characters, and we recommend a new meta description limit of 300 characters.

Moz the Monster: Anatomy of an (Averted) Brand Crisis

On November 10, John Lewis' "Moz the Monster" campaign launched, rewriting SERPs and presenting a potential threat to our brand. Here's how we handled the crisis.

Keyword Research Beats Nate Silver's 2016 Presidential Election Prediction

Can keyword research be a more powerful indicator of people's behavior than traditional methods of prediction, such as exit polling? Inspired by the controversy and confusion around US elections, we decided to test the theory.

Not-Actually-the-Best Local SEO Practices

Not all common practices in local SEO are the *best* practices. In fact, some of them can be pretty darn harmful. Check out Miriam's list of what-not-to-dos in today's blog post.

What Do Google's New, Longer Snippets Mean for SEO?

Snippets and meta descriptions have new character limits, and it's a big change for Google (and us SEOs). Learn about what's new and what it means for SEO in this edition of Whiteboard Friday.

Don't Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them

Misinterpreted data can mislead even the best of us. Check out these four data analysis pitfalls common to digital marketing and some keen tips on how to think critically and avoid them.

Our Readership: Results of the 2017 Moz Blog Reader Survey

We publish the Moz Blog to bring transparency and understanding to an industry that often lacks both. To that end, we try to regularly ask you how we're doing. This post shows what you all had to say.

Designing a Page's Content Flow to Maximize SEO Opportunity

Controlling and improving the flow of your page content can actually help your SEO. In today's Whiteboard Friday, we cover the questions and goals you need to hit the bullseye on this process.

The Complete Guide to Direct Traffic in Google Analytics

Looking to reduce the level of direct traffic in your Google Analytics reports? This guide defines exactly what constitutes direct traffic and how to combat it in your reports for better data.

How to Write Marketing Case Studies That Convert

From getting client buy-in to storytelling to repurposing the content, investing in case studies can have powerful and long-lasting benefits. Learn how to craft a compelling, converting case study from the content experts at Fractl.

Knowledge Graph Eats Featured Snippets, Jumps +30%

Over a 4-day period at the end of October, we saw a 10% drop in Featured Snippets. This co-occurred with an explosion (+30%) in Knowledge Panels. What happened, and how are these connected?

AMP-lify Your Digital Marketing in 2018

AMP can offer some serious benefits, even for e-commerce (one business saw conversion rates improve 100%), but implementing it sloppily will come back to haunt you. Check out case studies and analyses that just may convince you to accelerate your mobile pages in 2018.