The Moz Blog

Special Notes for SABs Amid Decreased Local Search Visibility

Google seems hell-bent on making it hard for service area businesses to get any kind of an edge in local search. Miriam Ellis shares her best advice for how SABs can tackle the new issue of Google Home Service Ads invading their geo-industry.

The SEO Competitive Analysis Checklist

This comprehensive competitive analysis guide & checklist will help you ID areas of opportunity and expose niches where your site can beat your competition, without having to guess which “best practice” you should test next.

Paid Social for Content Marketing Launches

Boosting your signal with paid social introduces your brand to new audiences and improves traffic and overall results for your content marketing launches. Today's Whiteboard Friday highlights four straightforward, actionable tactics you can use ASAP to make those launches shine.

How to Track Your Local SEO & SEM

If you’re spending money or energy on SEO, Adwords, Facebook, or any other kind of digital traffic stream and you’re not measuring how many leads you get from each source, stop what you’re doing right now and make setting up a solid tracking plan your next priority.

How and Why to Do a Mobile/Desktop Parity Audit

You should do a mobile/desktop parity audit if content is added, removed, hidden, or changed between devices without sending the user to a new URL. When two or more versions of a website are available on the same URL a parity audit will crawl each version, compare the differences, and look for errors.

Moz's Brand-New SEO Learning Center Has Landed!

We've rebuilt our SEO Learning Center from the ground up. Check out why we did it, what's new, what's coming, and please let us know your feedback!

10 Things that DO NOT (Directly) Affect Your Google Rankings

Not everything you do on your website affects your Google rankings. In this Whiteboard Friday, Rand goes through ten things commonly believed to influence rankings that Google actually doesn't care about.

How to Prioritize SEO Tasks [+Worksheet]

Five tips for prioritizing your SEO work: setting specific goals, identifying important pages for conversions, uncovering technical opportunities via a site crawl, time management, and providing consistent benchmarks and reporting.

So You Want to Build a Chat Bot – Here's How (Complete with Code!)

Anyone can build a helpful, functioning chat bot, even if you're not a coder. Robin Lord shares an insightful how-to, complete with lessons learned and free code via GitHub to fast-track your own bot's production.

The Anatomy of a $97 Million Page: A CRO Case Study

A highly converting landing page is never an accident — it's a carefully constructed masterpiece. In this CRO case study, traditional marketing wisdom combines with modern creativity to architect a page with immense potential value.

Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity

In this Whiteboard Friday, Rand reminds us of link equity's basic principles, covers the 3 most common issues websites face with equity flow, and offers advice on how to actually control and optimize that flow in a way that works.

Pros and Cons of HTTPS Services: Traditional vs Let's Encrypt vs Cloudflare

Thinking about going secure? It's more important than ever, with Google issuing security warnings for many non-secure sites in Chrome. This comparison of three popular HTTPS services will help you determine the best option for implementing an SSL certification on your site.