August 18 Algo Update: The Cyclone Before the Storm
Dr. Peter Meyers discusses a volatile SERP with reference to a reduction of indented results, which occurred before the August 2023 algorithm update.
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Why Should SEOs Measure Brand? — Whiteboard Friday
In this Whiteboard Friday, Tom discusses why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand Authority.
GA4: Leverage the Power of Custom Reports to Enhance Your Reporting
Preeti covers how to leverage the power of GA4 custom reports, with steps on how to create them and modify them to suit your own needs.
How to Earn Topical Authority in 2023 and Beyond
Zoe takes a deep dive into topical authority, a Google ranking factor. Learn about what it is, how to earn it, and, importantly, how to strategically develop topical relevance.
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Guide to SEO Competitor Analysis
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Map Your Keywords to the Buyer's Journey and User Intent — Whiteboard Friday
Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent.
What Diners Write About Most: A Study of Restaurant Review Place Topics
Find out what diners write about most in their reviews in Miriam’s new study. Understand the sentiment behind customer reviews and use 'Place Topics' to improve areas that customers talk about the most, to ultimately enhance your restaurant's reputation and attract new customers.
Top Local SEO Takeaways from MozCon 2023
Miriam touches on all of the top local SEO takeaways from MozCon 2023, including tips on local link categorization, video SEO, and diverse takes on AI.
Balancing Creativity With Caution When Using AI to Create Content
Using AI tools like ChatGPT for content creation can offer marketers the allure of simplifying the writing process, but it comes with risks. To leverage AI effectively, Bethan Vincent has detailed guidelines for balancing creativity with caution.
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Site Architecture for Resource & Content Libraries — Whiteboard Friday
Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure.
Unlocking the Future of Tomorrow: MozCon 2023 Day Two Recap
Catch up on the second and final day of MozCon 2023 in this day-two recap!
Blast Off Into the Future: MozCon 2023 Day One Recap
We journeyed into the future of the industry on the first day of MozCon. Discover key takeaways from our speakers in this day-one recap.
Introducing Brand Authority: Measuring the Unmeasurable
Learn more about Moz's new metric, Brand Authority, which solves the difficult task of quantifying brand strength.
Site Architecture Optimization for Seasonality — Whiteboard Friday
Areej discusses site architecture optimization for seasonality in this edition of Whiteboard Friday. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before, during, and after those periods.
Twitter’s Brand Equity: 17 Years & 12 Million Keywords
Twitter’s rebrand to 'X' poses significant SEO challenges, as Twitter's brand equity is deeply rooted in millions of branded searches that may not directly carry over to the new 'X' brand. This could potentially lead to a considerable loss of search traffic for a prolonged period. This rebrand is one to watch for SEOs worldwide.