The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Social Authority: Our Measure of Twitter Influence
Today, we’re excited to announce the release of Social Authority, our metric of Twitter users’ influence. There are plenty of vanity metrics out there, but Social Authority offers something compellingly different!
February Mozscape Index is Live
The latest Mozscape index is now live - just two and a half weeks after our last January index release! All Mozscape data has been refreshed across all our applications so you can see the latest data in Open Site Explorer, the Mozbar, PRO campaigns, and the Mozscape API.
Get the Budget You Need for 3 Major SEO Projects in 2013!
Whether you are an in-house SEM/SEO or work for an agency, you need to be able to present solid data and realistic predictions to get your recommendations realized. This can be complicated by the fact that none of us know Google’s algorithm, nor can we predict how it and the state of search will change over the next year.
Stop Clicking Here! 7 Superior SEO Alternatives to Generic Links
The past year, we've seen a strange trend develop in the world of SEO: The rise of the “generic link.” Generic links are bland phrases that avoid using keywords that search engines use to determine the context of what you are linking to. Google’s official SEO Starter Guide actually discourages webmasters from using generic links. Google published this guide in 2010. I wanted to find out: Is it still relevant today?
Use Google Docs to Manage your Digital Projects, from Freelance to Large Agency
I'm going to share how we manage to stay on top of over 30 client projects at any one time whilst making sure we don't miss tasks or lose track of the hours we've spent.Level Up Your SEO Skills With Our Free Training
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When Responsive Design is Not an Option: a Checklist for Optimizing Your Mobile Site
We've been hearing a lot recently about responsive design as the recommended approach for companies who want to become mobile-friendly. But what if you aren't able to implement a responsive design, or what if it's just not the right approach for your business model? Today's post shows you how to optimize a "different URL" mobile site as an alternative.
Going Beyond Moz Metrics to Answer: "Why is this Site Outranking Me?"
Aiming to answer one of the most frequently asked questions in the Moz Q&A forum, this post dives deep into the question of, "Why is this site outranking me for X and Y keyword, even though....?" Sit back, relax, and take in the knowledge!
High-Value Tactics, Future-Proof Link Building
The past 12 months have been brutal for many traditional forms of link building, and many webmasters are left wondering what technique will fall under the hatchet next. In today's Whiteboard Friday, we discuss how to future-proof your links from penalties and, at the same time, deliver higher rewards - no matter what tactic you use!
How to Get Your Boss to Care About Content Marketing
If you want your boss to care about content marketing, you need to know how to pitch it right. Whether you're selling content marketing to the C-Suite, your manager, a client, or even trying to convince yourself, here is everything you need to make a compelling argument and be on your way to content marketing success.
A Goldmine of Content Resources
Over the past couple of weeks, I have been conducting detailed research in order to generate a comprehensive list of content-related resources from around the web. While a majority of the work & research I do is for the clients of a Portland-based digital agency, I felt it was only appropriate to share the following post as a snapshot of that research. My belief is that this post should prove useful to those who are focusing on not just creating content, but creating compelling content.