The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Beyond Link Building - Using Links and Content to Hit Business Goals
Link building has undergone an incredible transformation over the last few years, but we've still got a long way to go before the link building process is viewed as quality, creative online marketing. In today's post, Paddy Moogan shares his thoughts on how we can transition link building from a numbers game into a genuine tactic that adds value to a business, beyond simply increasing their link counts.Using Google Analytics to Power an Effective Q&A Strategy
When you know too much about your product, you can't know what questions users will actually find useful. Here's how to mine your Google Analytics for the questions people are already asking!
Why Site Speed Optimisation Should Be Part of Your SEO Strategy
In late 2010, Google publicly announced that site speed was a new signal introduced into their organic search-ranking algorithm. Despite the announcement, has not been an integral part of the SEO agenda and is still given a much lower priority than it deserves. Certainly, out of the box thinking in 2013 cannot be just about great content and natural links.
40 Important Local Search Questions Answered
Local has officially grown up, and it's becoming a major force to be reckoned with. I received a ton of questions from my Mozinar about where local is headed, and I decided to dive deep into the answers. Make yourself a cup of coffee and dig in to 40 local search questions answered in detail!
96 Quick SEO Wins - What Can You Do With an Hour?
If you want to win at SEO in 2013, you must commit to a solid long-term strategy. However, that's not to say you can't build small wins into your long-term strategy to strengthen it along the way. Here are 96 quick wins you can implement in an hour or less to see tremendous results.Level Up Your SEO Skills With Our Free Training
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Moving to a New Location? Don't Forget about Local Search
It’s obviously not uncommon for small businesses to move. However, few business owners realize the Local Search headaches they may be creating for themselves or their customers as a result of a move. The problem is so common that I thought I’d turn my advice into a blog post/case study.
Top Three Inbound Marketing Strategies for Mobile Apps
Mobile is a term we hear a lot about these days, but, as marketers, how can we tell what strategies work when consumers are looking for (and ultimately finding) information via mobile? In today's post, Robi Ganguly expands on his recent Mozinar and shares his tips on inbound marketing in the wonderful world of mobile apps.
The SEO of Responsive Web Design
Will Critchlow announced back in November that Distilled's blog was updated with a new responsive design, but it occurred to me recently that we never went into the specifics of why responsive web design is so great. It's been a hot topic in online marketing for the past few months, but is it really going to become an industry standard? Short answer: yep.
Another January Mozscape Index Has Been Released!
Just 13 days ago on January 11th, we released the first Mozscape index for 2013. And today, we're launching the latest January Mozscape index - another two indexes in one month! Mozscape data has been refreshed across all our applications so you can see the latest data in Open Site Explorer, the Mozbar, PRO campaigns, and the Mozscape API.
How Unique Does Content Need to Be to Perform Well in Search Engines?
We all know that content needs to be unique to rank highly in the SERPs, but how unique are we talking? In this week's Whiteboard Friday, Rand discusses what makes content unique in the eyes of the crawlers, and the bane of duplicate content.